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Case Studies

Real Shopify results, across real markets

Named engagements with the challenge, the work and the numbers behind them: migrations, category rankings, conversion gains and the analytics we trust to prove it.

6
Markets across 4 continents
Shopify-only
Specialist team
SEO + CRO + Dev
Under one roof
99.5%
Tracking accuracy achieved
Flagship programme

EzyDog: a five-market Shopify programme

We run EzyDog's ecommerce across five markets on Shopify: the United States, Australia, New Zealand, Europe and the United Kingdom. It began with rescuing an outdated Magento store in the US and grew into a long-term, multi-region relationship spanning migration, SEO, CRO, email, analytics and answer-engine optimisation.

5Markets on Shopify
Magento + BigCommerceMigrated to Shopify
No. 1Category rankings in AU and NZ
99.5%GA4 tracking accuracy in the US
The work

Every engagement, in detail

Each case study opens with the challenge and closes with the numbers. Open one to see the full approach.

United States

Replatforming EzyDog USA from Magento to Shopify without losing organic revenue

An outdated Magento store rebuilt on Shopify with a conversion-first structure and a migration SEO plan that protected every ranking, then grew both conversion and organic revenue.

1.8% to 3.4%Store conversion rate
+15% / moOrganic clicks
Shopify Migration SEO CRO
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Australia

Taking EzyDog Australia to number one for its category terms, then beyond

A store with strong products but broken on-page SEO, rebuilt into a category-ranking, high-converting site, then expanded with new keyword clusters and answer-engine optimisation.

No. 1Rankings for major category terms
+18%Organic sales in the first month
SEO Email Marketing Shopify Development
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New Zealand

Launching EzyDog New Zealand from zero to number one for every category

A greenfield market build where getting SEO, architecture and search intent right from day one turned a cloned storefront into the number one result for every major category.

From zeroGreenfield market launch
No. 1All major category keywords
SEO Google Ads Shopify Development
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Europe

Consolidating EzyDog's five European markets onto one Shopify store

Our most complex engagement: migrating five country domains off BigCommerce onto a single Shopify store, then untangling tracking, 404s, crawl budget and hreflang across all five markets.

5 marketsDE, ES, FR, IT, NL
BigCommerce to ShopifyReplatformed
Shopify Migration SEO International SEO
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United Kingdom

A referral win: 6%+ conversion for EzyDog UK

Won on the strength of our Australian work, EzyDog UK got the same proven playbook, then CRO and merchandising that pushed conversion past 6%, well above the norm for pet brands.

6%+Conversion rate
HigherAverage order value
Shopify Development SEO CRO
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United Kingdom

Outranking three entrenched competitors for Town & Country Covers

Three competitors owned every commercial keyword. A layout rethink, page-speed work and a focused off-page campaign moved Town & Country to the top of the UK results.

3 rivalsDisplaced from the top
No. 1UK results for target keywords
SEO Shopify Development CRO
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Brands we work with

EzyDog Town & Country Covers Blue Dinosaur
How we work

The method behind the results

Every engagement above follows the same discipline: understand the data, protect what works, rebuild for conversion, then measure it properly.

01

Audit and protect

We start in the data, find what already works and what is broken, and plan the work so hard-won rankings and revenue are never put at risk.

02

Build for conversion

Senior developers and CRO specialists rebuild the pages that matter, homepage, collections and products, around how people actually buy.

03

Earn the rankings

Technical and on-page SEO, category architecture and, where it fits, paid search and off-page work, take the pages that convert to the top of search.

04

Measure what is real

Server-side tracking and clean GA4 attribution give numbers you can trust, so every decision after launch is made on real data.

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