Shopify Omnichannel Commerce for Australian Retailers
For AU brands running stores and online: unify inventory, customers and fulfilment so click & collect, ship-from-store and endless aisle actually work.
When store and online run on separate systems
Most retailers bolt an online store onto a shop that already runs on POS. The two never truly talk, and the gaps cost sales every day.
Stock drifts apart
Store and online inventory sit in different systems, so you oversell, cancel orders and disappoint customers.
Click & collect is clunky or missing
Shoppers can't reserve online and collect in store, so you lose the highest-intent local sale.
No ship-from-store
Stock sits idle in one location while another sells out, instead of fulfilling from wherever it lives.
The counter can't see the catalogue
An out-of-stock size becomes a lost sale rather than an endless-aisle order shipped to the customer.
Customer data is split
POS and online hold separate profiles, so you can't recognise the same shopper, loyalty or store credit across channels.
Reporting lives in spreadsheets
You can't see true stock, sell-through or margin across the business without stitching exports together by hand.
Where the work sits
A clear split so nothing falls between us and your team.
| Included with Nexly | Your side | |
|---|---|---|
| Inventory sync | Shared inventory model, buffers and real-time sync across locations | Accurate opening stock counts per location |
| Click & collect | BOPIS flow, pickup notifications and in-store returns | Staff process for picking and holding orders |
| Ship-from-store | Routing rules and location priorities | Store capacity and cut-off times to enforce |
| Endless aisle | Counter ordering from the full catalogue | POS hardware and staff training rollout |
| Integrations | 3PL, ERP and loyalty connections built and tested | App subscriptions and account access |
Is omnichannel the right move now?
A fit if
- You run one or more physical stores plus a Shopify storefront
- You use Shopify POS, or plan to move to it
- You're losing sales to oversells, stockouts or manual fulfilment
- You want click & collect, ship-from-store or endless aisle live properly
- You have a sizeable catalogue to keep in sync across locations
Not a fit if
- You're pure online with no physical retail, this layer adds cost you won't use
- You're not on Shopify and don't plan to migrate
- You need a full ERP or warehouse rebuild before any storefront work
- You want the cheapest app-only patch with no integration
What omnichannel commerce includes
Scoped to your locations and fulfilment model. We build the flows customers see and the inventory logic underneath them.
What's included
- Click & collect (BOPIS) with store pickup, ready-for-collection notifications and in-store returns
- Ship-from-store routing so orders fulfil from the nearest or best-stocked location
- Endless aisle at the counter, order out-of-stock items to the customer from any store
- Unified customer profiles across POS and online, including loyalty and store credit
Technical deliverables
- Shared inventory model across locations with buffers and safety stock
- Order routing rules, location priorities and fulfilment logic
- Real-time stock sync between Shopify POS, online and your 3PL or warehouse
- Reporting dashboards for stock, sell-through and fulfilment by location
Technology & integrations
- Shopify POS and POS Pro configuration
- 3PL, ERP and inventory or OMS apps integrated and tested
- Loyalty, gift card and store-credit platforms unified across channels
- Carrier and click & collect apps wired to each of your locations
How we deliver it
A staged build with a store-by-store rollout, so you're never betting the whole business on one switch-over.
Discovery & audit
Week 1. Map stores, stock flows, apps and POS setup, and pinpoint where sales leak today.
Omnichannel blueprint
Week 1–2. Agree the fulfilment model, routing rules, inventory strategy and integration plan.
Inventory & POS foundation
Week 2–4. Set up locations, buffers, POS Pro configuration and real-time sync.
Fulfilment build
Week 3–6. Build click & collect, ship-from-store and endless aisle flows.
Integrations & data
Week 5–7. Connect 3PL, ERP and loyalty, and unify customer profiles across channels.
QA & pilot
Week 7–9. Test in one store, train staff and fix edge cases before wider rollout.
Rollout & handover
Week 9–10. Take all stores live on one stock pool, with dashboards and documentation.
Launch quality gates
Every gate is checked before a store goes live.
- Stock sync tested for oversell and race conditions across locations
- Click & collect tested end-to-end, including notifications and returns
- Ship-from-store routing verified against your location priorities
- POS and online customer profiles reconcile to a single record
- Reporting reconciles to actual stock and sales by location
- WCAG 2.1 AA on all customer-facing flows
- Staff runbook and rollback plan documented before go-live
Investment
Typical AUD bands, scoped after discovery. Price moves with the number of locations, the flows you need and how clean your existing data is.
Single-store omnichannel
One location: click & collect plus unified inventory and customers.
Multi-store rollout
Several locations with ship-from-store, endless aisle and 3PL sync.
Plus / complex retail
POS Pro at scale, ERP or OMS integration and custom routing.
Omnichannel questions, answered
Related services
Unify your stores and online
Book a call and we'll map your fulfilment model, stock sync and click & collect, then scope a build for your locations.
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