Shopify UX Audit: find and rank what's costing you conversions
For Australian founders and marketing leads who know the store underperforms but not why. We audit the full path to purchase and hand you a prioritised fix list, evidence, not guesswork.
When traffic converts but you can't see why not
You've got sessions and spend. What you don't have is a clear read on where the path to purchase breaks.
Changes made on a hunch
You're swapping hero images and button colours on instinct. Nothing moves the needle because nothing's been diagnosed.
A leaky funnel you can't see
Analytics shows drop-off but not the cause. You need to know which step, which device, which moment loses the sale.
Mobile that quietly loses sales
Most of your traffic is mobile, yet the mobile path to purchase has never been properly stress-tested.
A backlog with no priorities
The team has forty ideas and no way to rank them, so effort keeps landing on low-impact tweaks.
Speed and accessibility gaps
Slow, inaccessible pages cost conversions and carry legal exposure, and they rarely surface in a casual review.
No business case for spend
You can't justify CRO investment to the board without a clear, prioritised, evidence-backed plan.
What the audit covers, and what it doesn't
A clear scope so there are no surprises. The audit diagnoses; implementation is a separate, optional engagement.
| In the audit | We need from you | Not included | |
|---|---|---|---|
| UX & funnel | Full path-to-purchase heuristic and data review | Analytics and session-tool access | Building the fixes (scoped separately) |
| Performance | Core Web Vitals and Lighthouse diagnosis | Staging or live URL access | Server or hosting migration |
| Accessibility | WCAG 2.1 AA checkpoint audit on key pages | A note on any known issues | Full VPAT certification |
| Reporting | Scored report plus prioritised backlog | Attendees for one 60-min readout | Ongoing A/B testing (see sibling service) |
Is a UX audit right for you?
A good fit if
- You're doing solid revenue and want compounding conversion gains, not a redesign.
- You have real traffic, enough sessions for the findings to be statistically meaningful.
- You have a team that will action a prioritised list once it lands.
- You suspect UX is the bottleneck but want proof before you invest in fixes.
Not the right fit if
- You're pre-launch with little traffic or order data to analyse.
- You want a full rebuild, start with our design or build service instead.
- You're after a cheap heuristic checklist rather than evidence.
- You're on a non-Shopify platform, we're Shopify-only.
What's in a Nexly UX audit
Every audit combines behavioural data, session evidence and proven eCommerce heuristics, then turns it into a ranked plan.
What's included
- Heuristic UX review across home, collection, product, cart and checkout
- Analytics deep-dive in GA4 and Shopify to locate exact drop-off points
- Session recording and funnel analysis review
- Mobile and desktop path-to-purchase walkthrough
- Recommendations ranked by impact versus effort
- Live findings readout with your team
Technical deliverables
- Scored audit report with annotated screenshots
- Prioritised backlog you own outright, split quick-wins vs strategic bets
- Core Web Vitals and Lighthouse performance findings
- WCAG 2.1 AA accessibility checkpoints flagged by page
- Clear next-step recommendation for each finding
Tools & data we use
- GA4 and Shopify Analytics
- Hotjar or Microsoft Clarity session data
- Lighthouse, PageSpeed Insights and WebPageTest
- Baymard-informed eCommerce heuristics
- Your on-site search, filter and checkout data
How the audit runs
A tight two-to-three-week engagement with a live handover at the end.
Kick-off & access
Day 1. We scope goals, get analytics and store access, and agree the key journeys to examine.
Data & funnel analysis
Week 1. We map where sessions drop off by step, device and traffic source in GA4 and Shopify.
Heuristic & journey review
Week 1–2. We walk every core template against proven eCommerce heuristics on mobile and desktop.
Performance & accessibility checks
Week 2. Core Web Vitals, Lighthouse and WCAG 2.1 AA checkpoints across your key pages.
Prioritisation
Week 2. Every finding scored on impact versus effort and split into quick wins and strategic bets.
Readout & handover
Week 3. A live walkthrough with your team, plus the report and backlog you keep for good.
Optional: we build the fixes
From week 3. Hand the backlog to your team or ours, CRO and dev on standby to implement.
How we keep the findings honest
No opinions dressed up as insight. Every recommendation is traceable.
- Every recommendation cites evidence, data, a session recording, or a named heuristic
- Impact and effort scored on a consistent rubric, not vibes
- Findings peer-reviewed by a second senior strategist before handover
- No recommendation we can't tie to a metric or an established pattern
- Accessibility checked against WCAG 2.1 AA, not a gut feel
Investment
Fixed-scope and scoped after a short discovery. Typical AUD bands below.
Focused audit
Core templates, single store, prioritised backlog.
Full store audit
Full funnel, performance and accessibility, live readout.
Audit + fix sprint
Audit plus a scoped implementation sprint.
Shopify UX audit FAQs
Related services
Find out exactly where your store leaks conversions
Book a call and we'll scope a Shopify UX audit around your store, your data and your goals, with a prioritised fix list you keep.
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