CRO & Retention

Shopify conversion and retention growth

Turn the traffic you already have into more orders, and more of those orders into repeat customers. We run research-led CRO and lifecycle programmes for established Australian Shopify and Shopify Plus brands.

Find Conversion Opportunities Start with a UX audit

+28%

Avg conversion lift vs previous theme

20+

Shopify builds shipped

90+

Avg Lighthouse score

WCAG 2.1 on every launch

Conversion problem map

Revenue leaks at every step between a click and a repeat order. Here is where we usually find it.

Landing page

The ad promise and the page do not match, so visitors bounce before they scroll.

Navigation

Menus and search bury the products people actually came in to find.

Collection

Unfiltered, unsorted grids make shoppers work too hard to compare.

Product

Thin content, weak imagery and unanswered objections stall the add to cart.

Cart

Surprise costs and a clunky drawer send shoppers off to think about it.

Checkout

Too many fields, limited payment options and slow steps kill momentum.

Post-purchase

The confirmation and follow-up do nothing to earn the next visit.

Repeat purchase

No reason, reminder or reward to bring a first-time buyer back.

CRO service tracks

Eight focused tracks. Run one where the leak is worst, or several as a programme.

UX audit

Brands unsure where the funnel leaks

You feel the drop-off but cannot name the cause

ScopeExpert review, analytics dig and a prioritised fix list

Fromfrom $6,000

Explore UX audit

Experimentation

Teams ready to test, not guess

Opinions decide the roadmap instead of evidence

ScopeA/B and multivariate testing, run end to end

Fromfrom $4,000/mo

Explore experimentation

Product-page optimisation

Stores with traffic that will not add to cart

Product pages raise more questions than they answer

ScopeContent, imagery, layout and objection handling

Fromfrom $5,000

Explore PDP optimisation

Collection merchandising

Catalogues where the right product hides

Shoppers cannot sort, filter or compare with ease

ScopeFiltering, sort logic, merchandising and layout

Fromfrom $5,000

Explore merchandising

Cart optimisation

High add-to-cart, low checkout starts

Carts fill up, then quietly get abandoned

ScopeCart drawer, incentives, thresholds and cross-sells

Fromfrom $4,000

Explore cart optimisation

Checkout optimisation

Shopify Plus brands losing the last step

Checkout friction eats hard-won intent

ScopeCheckout extensibility, payments and flow tuning

Fromfrom $6,000

Explore checkout

Offer strategy

Brands discounting on instinct

Promotions erode margin without lifting value

ScopeBundles, thresholds, incentives and campaign offers

Fromfrom $4,000

Explore offer strategy

Retention journeys

Strong acquisition, weak repeat rate

First orders do not turn into second and third

ScopeLifecycle flows, replenishment, win-back and loyalty

Fromfrom $4,000/mo

Explore retention

Retainer format

A typical monthly engagement. Scoped to your traffic and ambition after discovery.

What's included	Detail
Monthly research	Rolling analytics, session and voice-of-customer review
Experiment capacity	Typically two to four live tests a month, traffic permitting
Design hours	Variant design, wireframes and creative for each test
Development hours	Building winning variants and test infrastructure
Reporting	Monthly results readout with decisions and next steps
Strategy meetings	Fortnightly working session with your growth lead
Test backlog	A living, prioritised queue of hypotheses

Who this programme fits

A good fit if you have

Steady traffic and enough sessions to reach statistical significance
Reliable order volume across the month, not the odd spike
Clean analytics you trust, GA4 and Shopify data that reconcile
An internal growth or marketing lead to own decisions with us
Capacity to ship and monitor tests, not just brief them
A development budget to build winning variants properly

Probably not yet if

You have just launched and traffic is still thin
Analytics is not set up, or the numbers cannot be trusted
There is no budget to build and maintain experiments

What a CRO and retention programme covers

Three engines run in parallel: understanding why people behave the way they do, giving them better reasons to buy more, and earning the next order.

Research inputs

Analytics review
Heatmaps
Session recordings
Customer interviews
Surveys
On-site search data
Support tickets
Product reviews
Competitor analysis
Usability testing

Merchandising & offers

Bundles
Quantity incentives
Spend thresholds
Samples
Free gifts
Cross-sells
Subscriptions
Promotions
Product recommendations

Retention & lifecycle

Welcome flows
Abandoned browse
Abandoned cart
Post-purchase
Replenishment
Win-back
Loyalty
Segmentation

Measurement framework

The metrics we report on, so wins are provable and losses are honest.

Conversion & value

Conversion rate
Revenue per visitor
Average order value
Add-to-cart rate

Retention & impact

Checkout completion rate
Repeat purchase rate
Customer lifetime value
Experiment impact

How we run the programme

A loop, not a project. Each cycle sharpens the next.

Measure

Set the baseline, the numbers we are trying to move.

Research

Combine data and voice-of-customer to find the real friction.

Prioritise

Rank ideas by impact, confidence and effort.

Design

Shape variants that each address a specific hypothesis.

Develop

Build them properly, fast, accessible, on-brand.

Test

Run a clean experiment until the result is trustworthy.

Analyse

Read the outcome by segment and watch for knock-on effects.

Deploy

Ship winners, document losers and feed the backlog.

CRO and retention FAQs

As a rough guide, you want enough traffic and orders to reach significance on a test within a few weeks, often from around transactions a month upward. Below that, testing takes too long to be useful, so we lean on research-led UX fixes and qualitative wins instead. In discovery we check your actual numbers before promising any testing cadence.

Research-led UX fixes can lift conversion inside the first month or two. Experimentation is slower by design, a clean test usually runs two to six weeks before the result is trustworthy. Retention flows compound over quarters, not weeks, so we set expectations track by track up front.

Both. We design and build the variants, stand up the experiment, and handle QA across devices. You get working code and clean data, not a slide deck of suggestions you then have to resource yourself.

We are tool-agnostic and pick what suits your stack and traffic, from native Shopify and app-based testing to platforms like , with GA4 and server-side data for analysis. For lifecycle work we usually build in Klaviyo. We recommend the leanest setup that still gives trustworthy results.

Every experiment is tied to revenue per visitor and average order value, not just conversion rate, so a win has to hold up on the money. We read results by segment and watch for knock-on effects further down the funnel. Flat tests and losers are reported as honestly as winners.

Yes. Most of our CRO work runs alongside an internal growth or marketing lead. We can drive the whole programme or plug into your existing process, backlog and stand-ups, and we agree clear ownership of decisions in week one.

Fix the store first. Sending paid traffic to a page that leaks is paying to fill a bucket with holes in it. A round of CRO on your key templates usually makes every acquisition dollar work harder, so we would rather tune the destination before you scale spend.

A losing test is still a result, it tells us the hypothesis was wrong and saves you shipping something that would have cost you orders. We document why, feed the learning back into the backlog, and move to the next highest-priority idea. Over a programme, the losses are what make the wins reliable.

Related services

Get a Shopify conversion opportunity review

We dig into your analytics and store, then walk you through the highest-impact opportunities to lift conversion and retention. No obligation, just a clear read on where the money is.

Get a conversion opportunity review

Store URL Monthly sessions Work email