Shopify Wholesale Development for Australian Brands
For DTC brands adding a trade channel, a wholesale storefront with tiered pricing, order minimums, quick-order and self-serve account controls, without a second platform to maintain.
When wholesale is stapled onto a retail store
Most brands start taking trade orders over email and spreadsheets, then bolt a discount code onto the retail site. It leaks margin and eats your team's time.
Retail prices exposed to trade buyers
Wholesale customers see consumer pricing, or you run a clumsy parallel site to hide it. Neither is clean.
Orders come in by email and PDF
Reps rekey line items into Shopify by hand. Errors, delays, and no audit trail.
No minimums or pack sizes enforced
Buyers order one unit of a case-pack SKU and your fulfilment team has to chase corrections.
Every new stockist needs manual setup
Approving accounts, setting terms and price lists is a founder job that doesn't scale.
Reordering is slow for buyers
Trade buyers want a quick-order pad and a repeat-last-order button, not a 40-click retail journey.
Retail and wholesale inventory fight
Without shared stock and channel rules, you oversell one side to serve the other.
What we handle vs what stays with you
A clear split so nothing falls through the gap between build and business.
| Included in the build | Your side | Out of scope | |
|---|---|---|---|
| Pricing setup | Price list structure, tiers and rules configured | Final trade prices and margins per tier | Ongoing daily price changes after handover |
| Accounts | Application form, approval flow and permissions | Approving and vetting each trade applicant | Manual credit checks and collections |
| Catalogue | Wholesale catalogue, pack sizes and minimums | Product data, imagery and SKUs supplied | Full product photography or copywriting |
| Integrations | Connecting supported ERP, 3PL and accounting tools | Accounts in those systems and their credentials | Custom middleware for unsupported legacy systems |
Is a Shopify wholesale channel right for you?
A good fit if
- You already sell DTC on Shopify and want trade on the same platform
- You have 10+ stockists or are actively signing them
- You need tiered or per-account pricing, not one flat discount
- You want buyers to self-serve orders, reorders and account details
- You're on Shopify Plus, or ready to move for B2B features
Not the right fit if
- You need a full ERP-driven distribution system with complex allocation
- You want a standalone marketplace unconnected to your retail store
- You have no DTC presence and wholesale is genuinely your only channel
- You need bespoke credit and invoicing beyond Shopify's B2B and app ecosystem
- You're not ready to formalise pricing tiers and trade terms
What a Nexly wholesale build includes
Scoped to your catalogue and trade terms after discovery, built on Shopify's native B2B where it fits, extended with proven apps where it doesn't.
What's included
- Wholesale storefront or gated B2B experience
- Per-company and per-tier price lists
- Order minimums, increments and case-pack rules
- Quick-order pad and one-click reordering
- Self-serve trade account application and approval flow
- Net terms, PO numbers and trade checkout
Technical deliverables
- Shopify B2B catalogues and company/location modelling
- Customer tags and metafields for pricing logic
- Theme or headless front end tuned for fast bulk ordering
- Shared inventory rules across retail and trade
- Role-based buyer permissions per company
Technology & integrations
- Shopify Plus B2B or vetted wholesale apps
- ERP, accounting and 3PL connections (Xero, MYOB, NetSuite)
- Freight and fulfilment integrations for AU carriers
- Klaviyo or email flows for trade lifecycle
- Analytics split by channel
How we build your wholesale channel
A structured path from trade terms to a live channel, typically 6–10 weeks.
Discovery
We map your stockists, pricing tiers, terms and the retail store it sits alongside. Week 1.
Data & pricing model
We model companies, locations, price lists and pack rules in Shopify. Weeks 1–2.
Design & UX
We design the trade experience, quick-order, reorder, account area, for speed. Weeks 2–4.
Build
We build the storefront, checkout, permissions and pricing logic. Weeks 3–7.
Integrations
We connect ERP, accounting, freight and email flows, then reconcile data. Weeks 5–8.
QA & UAT
We test pricing, minimums and orders with your team on real accounts. Weeks 7–9.
Launch & handover
We go live, migrate accounts and hand over docs and training. Weeks 9–10.
Quality and controls
Wholesale gets money wrong fast if pricing leaks. We verify it before launch.
- Every price tier tested against every account type
- Minimums, increments and pack rules verified per SKU
- Retail pricing confirmed hidden from trade buyers
- Order-to-ERP data reconciled end to end
- WCAG 2.1 AA and 90+ Lighthouse on trade templates
- Permissions checked so buyers only see their company
Investment
Wholesale builds are scoped after discovery. The bands below are typical AUD ranges for the work involved.
Wholesale channel on existing store
Add a trade channel to a live Shopify store, native B2B where it fits.
Full wholesale build + integrations
Dedicated trade experience with ERP, freight and accounting connected.
Plus B2B / headless
Shopify Plus B2B or Hydrogen front end with deep integration and custom logic.
Wholesale development FAQs
Related services
Ready to launch your wholesale channel?
Book a call and we'll map your trade pricing, minimums and account flow, then scope a Shopify wholesale build for your brand.
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