SEO, Performance & Data

Shopify SEO Migration That Protects Your Rankings

For Australian brands replatforming to Shopify. We map every redirect, benchmark before launch and monitor the crossover so organic traffic and revenue hold through go-live.

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20+

Shopify builds shipped

1:1

Redirect mapping, no orphaned URLs

30 days

Post-launch monitoring window

90+

Avg Lighthouse at launch

WCAG 2.1 AA

On every launch

A replatform is where rankings quietly disappear

Most Shopify migrations lose organic traffic for one reason: the SEO work happens after go-live, not before. We handle it in parallel so nothing slips.

URLs change, redirects don't follow

New Shopify URL structures orphan old pages. Without a 1:1 map, indexed URLs 404 and their rankings evaporate.

No benchmark to measure against

If you don't capture positions, traffic and index coverage before launch, you can't tell a normal dip from a real problem.

Redirect chains and loops

Rushed migrations stack redirects on redirects. Crawl budget and link equity leak on every hop.

Lost metadata and structured data

Titles, canonicals and schema get rebuilt from scratch instead of migrated, so hard-won SERP features reset.

Blind launch, slow reaction

Nobody watches Search Console for the first weeks, so indexing and 404 spikes go unnoticed until revenue drops.

Duplicate and parameter bloat

Collection filters and legacy parameters create duplicate URLs that split equity and confuse crawlers.

Who does what

A migration is a shared effort. Here's how responsibilities split so nothing falls through the gap.

Nexly	Your team
Redirect mapping & QA	Build, test and verify every redirect	Approve edge cases and priority URLs
Content parity	Audit and flag missing pages or copy	Supply any content not carried across
DNS & go-live	Coordinate timing and verify propagation	Execute the registrar or DNS change
Analytics & tooling	Configure GA4, GSC and benchmarks	Grant access to existing accounts
Monitoring window	Track indexing, 404s and rankings for 30 days	Triage any business-critical calls

Is this the right fit

Built for you if

You're replatforming to Shopify from Magento, WooCommerce, BigCommerce or a legacy custom build
You have meaningful organic traffic and rankings worth protecting
Your rebuild is underway and you want SEO handled in parallel, not bolted on later
You run a large catalogue with years of indexed URLs
You've been burned by a migration traffic drop before

Probably not if

You're launching a brand-new store with no existing rankings to protect
You're comfortable accepting an organic dip to move faster
You only want ongoing keyword and content work, not a migration (see Shopify SEO)
You're staying on your current platform with no URL changes

What a Nexly SEO migration covers

Everything that keeps equity intact from the last day on your old platform to a stable, indexed Shopify store.

What's included

Full URL inventory and crawl of the existing site
1:1 redirect map with 301s for every ranking URL
Pre-launch SEO benchmark (positions, traffic, index coverage)
Launch-day QA and go-live verification
30-day post-launch monitoring and triage
Rollback-ready checklist before any switch

Technical deliverables

Redirect map file you keep and own
Canonical and hreflang configuration
XML sitemap and robots.txt setup
Structured data parity with the old site
Title, meta and heading migration
Internal link and navigation preservation

Technology & tooling

Google Search Console and Bing Webmaster
GA4 and server-side event checks
Screaming Frog, Ahrefs and Sitebulb crawls
Shopify URL redirects and theme configuration
Log file analysis for crawl behaviour

How the migration runs

A staged sequence with clear checkpoints, timed to your build so SEO is ready the day you launch.

Discovery & crawl

We inventory every live URL, template and parameter, and pull current index coverage. Week 1.

Benchmark

We snapshot rankings, organic traffic and top pages so we have a baseline to defend. Week 1–2.

Redirect mapping

Every old URL is matched to its Shopify equivalent with a 301, no chains, no loops. Week 2–3.

Staging QA

Redirects, canonicals, sitemaps and structured data are validated on staging before go-live.

Launch

We verify redirects live, submit sitemaps and confirm indexing signals on go-live day.

Monitoring

We watch Search Console, 404 reports and rankings daily through the first 30 days and fix issues fast.

Handover & report

You get the redirect map, a crossover report and a clear read on organic performance versus baseline.

Launch QA controls

The checklist every migration clears before we call it stable.

Every ranking URL resolves to a single 301, no chains or loops
Canonicals point only to live, indexable URLs
XML sitemap submitted and index coverage climbing
Structured data validated and at parity with the old site
Crawl budget checked against server log files
404 report at zero critical URLs
Priority pages holding position versus benchmark

Investment

Typical AUD bands, scoped after a discovery crawl. Price tracks the size of your catalogue and the state of your existing URLs, not a fixed rate card.

Number of URLs and page templatesSource platform and its complexityInternational, multi-store or multi-domain setupsExisting redirect debt and duplicate URLsLength of the post-launch monitoring window

Focused migration

$6,000–$12,000

Single store, standard catalogue, clean URL history

Complex migration

$12,000–$25,000

Large catalogue or years of legacy redirect debt

Multi-store / international

$25,000+

hreflang, multiple domains and staged cutover

SEO migration FAQs

A short settling period is normal as Google re-crawls the new URLs. Our job is to keep it short and shallow with complete 301 mapping, a pre-launch benchmark and daily monitoring so priority pages hold.

The SEO work runs in parallel with your build, typically across a 6–10 week window. Redirect mapping and QA finish before go-live, then we monitor for 30 days after.

You do. The redirect map, benchmark data and reports are yours to keep. No lock-in, no proprietary black box.

We monitor Search Console, 404 reports and rankings daily through the first 30 days, fix issues as they appear, then hand over a crossover report comparing performance to your baseline.

We audit your current stack during discovery and flag anything Shopify handles differently. Where an app doesn't carry across, we map the equivalent so tracking and functionality stay intact.

We coordinate and verify the timing and confirm propagation, but the registrar or DNS change is executed by your team for security. We're on the call when it happens.

That's exactly why we benchmark and monitor. If something moves, we can tell a normal re-index dip from a real fault and act on it within the monitoring window.

Yes. We regularly migrate from Magento, WooCommerce, BigCommerce and legacy custom builds to Shopify and Shopify Plus.

Yes. Read access to Search Console and analytics lets us capture an accurate baseline. We set up GA4 and GSC cleanly on the new store as part of the work.

Related services

Replatforming soon? Protect your rankings first.

Book a migration audit. We'll crawl your current URLs and map the risk before a single redirect goes live.

Book a migration call

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