Klaviyo email marketing for Australian Shopify brands
For DTC teams sitting on a list they barely email. We build the Klaviyo strategy, flows and campaigns that turn subscribers into repeat revenue you own.
Your list is the cheapest revenue you're not collecting
You paid to acquire every subscriber. Most Shopify brands then leave that value sitting in a half-set-up Klaviyo account.
Flows stopped at the default template
Welcome and abandoned-cart series are running on Klaviyo's out-of-the-box copy, or not running at all.
Campaigns are batch-and-blast
The same email goes to the whole list. Opens are sliding and unsubscribes are creeping up.
Deliverability is quietly leaking money
Sends land in Promotions or spam, so even good campaigns never get seen.
You can't see what email actually earns
Attribution is murky, so email is treated as a cost, not a revenue line.
Retention is an afterthought
Budget goes to acquisition while repeat purchase rate flatlines.
No one owns the calendar
Sends happen when someone remembers, not to a tested plan.
What we run, and what stays with you
Scope is agreed up front so there are no grey areas once we start.
| Nexly delivers | Your side | Out of scope | |
|---|---|---|---|
| Strategy & flows | Audit, flow architecture, copy, design and build | Brand assets, product feed, approvals | Paid ad management |
| Campaigns | Calendar, copy, build and send scheduling | Promo dates, product and offer input | Print and offline campaigns |
| Data & deliverability | Segmentation, sender reputation, warm-up | Domain and DNS access | Full CRM or CDP re-platform |
| SMS | Setup, compliance, flows and campaigns | Sender registration details | Voice and call-centre |
Who this is for
A strong fit if
- You're an established Shopify or Shopify Plus brand with a list of subscribers
- You spend heavily on acquisition but retention is underdeveloped
- You're on Klaviyo, or moving to it, and want it run properly
- You sell products with genuine repeat-purchase or replenishment potential
- You want email and SMS treated as an owned revenue channel, not a newsletter
Not a fit if
- You're pre-launch with little traffic and no list to work with
- You want one-off blasts with no strategy or testing
- You're on a non-Shopify platform, we're Shopify-only
- You want volume over deliverability and long-term list health
What you get
A complete Klaviyo programme, built and run by a senior AU team that knows Shopify end to end.
What's included
- Account and deliverability audit
- Flow strategy and prioritised roadmap
- Core automated flow suite, built and styled on-brand
- Monthly campaign calendar, copy and design
- Segmentation and ongoing list health
- A/B testing and clear monthly reporting
Flows we build
- Welcome and sign-up series
- Abandoned cart and abandoned checkout
- Browse and product abandonment
- Post-purchase and review requests
- Winback and lapsed-customer
- Replenishment and back-in-stock
Technology & integrations
- Klaviyo, deeply integrated with Shopify
- SMS with Australian consent and compliance
- Reviews: Okendo, Junip, Yotpo
- Subscriptions: Recharge, Appstle
- Loyalty and referral platforms
- GA4 and consent-mode reporting
How we work
A clear path from audit to a programme that runs on schedule.
Discovery and audit
We review your account, flows, deliverability and list health. Week 1.
Strategy and roadmap
A prioritised plan for flows, segments and campaigns. Weeks 1–2.
Data, segments and setup
Clean segments, sender reputation and tracking in place. Week 2.
Flow build and design
Core flows written, designed and tested on-brand. Weeks 2–4.
Campaign calendar and launch
First month of campaigns live and sending on schedule. Weeks 4–5.
Test, optimise, report
A/B tests, monthly reporting and continuous improvement. Ongoing.
Handover or ongoing management
You take the reins with documentation, or we keep running it. Ongoing.
Quality and controls
Every send is checked before it reaches a customer.
- Every send previewed across major inbox and mobile clients
- Links, UTMs and dynamic blocks checked before launch
- Deliverability monitored: sender reputation, spam rate, list hygiene
- Consent and unsubscribe handling compliant with the Australian Spam Act
- Accessible, on-brand templates with clear hierarchy
- Results reviewed monthly against agreed targets
Investment
Realistic AUD ranges, scoped after discovery. Most brands start with a foundation build, then move to ongoing management.
Flow foundation build
One-off. Audit, setup and core flow suite.
Ongoing management
Flows, campaigns, testing and monthly reporting.
Email + SMS growth
Full programme with SMS and advanced segmentation.
Klaviyo email marketing FAQs
Related services
Turn your Shopify list into dependable revenue
Book a call and we'll audit your Klaviyo account, flag the quickest wins and map a flow and campaign plan for your store.
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