Shopify Product Page Optimisation
For AU stores where the PDP is leaking sales. We rebuild the page around what actually converts, media, variants, proof and recommendations, so more of your traffic buys.
When the PDP is where the sale gets lost
Traffic lands, interest is there, then the add-to-cart never happens. Usually it's the product page doing the damage.
Media that undersells
Flat photos, no lifestyle context, no video or zoom. Buyers can't picture owning it, so they bounce to check reviews elsewhere.
Confusing variants
Size and colour selectors that hide stock, reset the gallery, or make people guess what they've actually chosen.
No proof at the decision point
Reviews and ratings buried below the fold, or missing entirely, right where trust needs to be built.
A weak add-to-cart moment
The primary action competes with clutter, sticks nowhere on mobile, and gives no reason to buy now.
Zero cross-sell
No bundles, no 'complete the look', no related products, so AOV stays flat and the basket stays small.
Slow, janky mobile
Heavy galleries and third-party scripts that stall the page where most of your traffic actually shops.
What we own, what you own
Clear lines so the project moves without guesswork.
| We handle | Your side | Out of scope | |
|---|---|---|---|
| PDP design & build | Full rebuild of the template and sections | Brand assets, feedback rounds | New brand identity or logo work |
| Product media | Gallery, zoom and video integration | Supplying photography and video | Studio product photography |
| Reviews & proof | Wiring your review app into the PDP | Existing review account and content | Collecting or moderating reviews |
| Recommendations | Bundles, upsells and related-product logic | Merch rules and priority products | Building a custom recommendation engine |
| Measurement | Event tracking and before/after reporting | Analytics access | Ongoing paid-media management |
Is this the right fit
Built for you if
- You're on Shopify or Shopify Plus with real product-page traffic
- Your PDP converts below where it should and you can feel it
- You sell variants, bundles or considered products that need explaining
- You want changes backed by data, not opinion
- You have reviews, UGC or ratings to put to work
Not the right fit if
- You're not on Shopify, we're Shopify-only
- You have almost no traffic to the page yet (start with acquisition)
- You want a full theme rebuild, not a focused PDP overhaul
- You need a quick cosmetic tweak with no measurement behind it
What's included
A focused rebuild of the product page, from the media block to the recommendations, shipped fast and measured properly.
What's included
- PDP audit against session recordings and analytics
- Media block rebuild, gallery, zoom, video, lifestyle
- Variant UX that shows stock, price and selection clearly
- Social proof placed at the decision point
- Sticky, distraction-free add-to-cart on mobile and desktop
- Urgency and scarcity cues, used honestly
Technical deliverables
- Clean theme sections, no bloated page-builder markup
- Recommendations via Shopify Search & Discovery or your app
- Structured data for product, price and reviews
- Lighthouse 90+ and Core Web Vitals held on the PDP
- WCAG 2.1 AA, keyboard, contrast and screen-reader tested
Technology & integrations
- Reviews, Judge.me, Okendo, Yotpo, Loox
- Bundles & upsells, Shopify Bundles, Rebuy, Zipify
- Search & Discovery recommendations
- Klaviyo events for back-in-stock and browse abandon
- Your existing apps kept working, not ripped out
How the engagement runs
Typically 3–5 weeks from kickoff to a measured, live product page.
Discovery & audit
We dig into analytics, session recordings and your top PDPs to find where the page loses the sale.
Priorities & hypotheses
We map the highest-impact fixes and write clear hypotheses, so every change has a reason and a metric.
Design
We design the new PDP, media, variants, proof, add-to-cart and recommendations, against your brand.
Build
We build clean theme sections, wire your apps and structured data, and hold Lighthouse 90+.
QA & accessibility
Cross-browser, cross-device and WCAG 2.1 AA testing before anything ships.
Launch & measure
We ship, watch the numbers, and report the before/after on conversion and AOV.
Quality controls
Every PDP passes the same checks before it goes live.
- Lighthouse 90+ and Core Web Vitals held on mobile
- WCAG 2.1 AA, keyboard, contrast and screen-reader tested
- Variant, stock and price states verified against edge cases
- Structured data validated for product and reviews
- Tested across Safari, Chrome and real devices
- Tracking confirmed firing before launch, not after
Investment
Typical AUD bands, scoped after discovery. Price moves with the number of templates, your variant complexity and the integrations involved.
Focused PDP overhaul
One primary product template, core conversion fixes
Multi-template optimisation
Several product types, bundles and recommendations
Plus / complex catalogue
Configurators, deep integrations, phased rollout
Questions we get asked
Related services
Turn your product pages into your best salesperson
Book a call and we'll review one of your PDPs live, where it's leaking, and the highest-impact fixes to make first.
Book a call
