SEO, Performance & Data

Shopify content strategy that ranks and sells in Australia

Commercial and editorial content that earns rankings, answers real buyer questions, and carries organic traffic straight through to your collection and product pages. Built for AU DTC brands who want content to drive revenue, not vanity clicks.

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+28%

Avg conversion lift across our builds

20+

Shopify stores shipped and grown

90+

Avg Lighthouse, content stays fast

Intent-led

Every brief mapped to real AU search demand

Content that reads well but never ranks

Most Shopify content gets published, then forgotten. It chases topics that feel right instead of terms buyers actually search, and it rarely carries traffic to a product page.

Blog posts that go nowhere

You publish regularly, but posts do not rank, do not link to products, and do not move revenue.

Thin collection and product copy

Category and product pages carry little unique content, so Google has nothing to rank and shoppers have little to trust.

No map from search to sale

Content is written on themes that feel on-brand, not on the high-intent terms buyers use just before they purchase.

Traffic that never converts

Generic listicles pull clicks that bounce, while the commercial terms that drive orders sit uncovered.

Cannibalisation and duplication

Several pages compete for the same keyword, splitting authority and confusing your rankings.

Content nobody maintains

Old posts decay, break links to discontinued products, and quietly drag down your topical authority.

Who this is for

A good fit if

You sell on Shopify or Shopify Plus and want content to drive qualified organic traffic.
You have product-market fit and need to scale demand beyond paid ads.
Your collection and product pages need copy that ranks and converts.
You want a content programme tied to revenue, not vanity traffic.
You can give a subject expert for review, or trust us to lead the editorial.

Not a fit if

You want cheap, high-volume AI content with no editorial standard.
You need results in a fortnight, SEO content compounds over months.
You are not on Shopify. We are Shopify-only.
You want social or ad copy only, with no search focus.

What we deliver

A content engine built around your catalogue and real search demand, not a template with your name dropped in.

Strategy and content

Keyword and intent research mapped to your catalogue
Prioritised content strategy and editorial calendar
Commercial content: collection, comparison and buying-guide pages
Editorial content: blogs, how-to guides and product education
Briefs your writers or SMEs can actually follow
Internal linking from content to collections and products

Technical deliverables

On-page SEO: titles, meta, headings and structure
Content shaped for featured snippets and AI answers
Metafield and metaobject content blocks for collections and PDPs
Canonicalisation to prevent keyword cannibalisation
Structured data (Article, FAQ, Product) via theme or app

Technology and integrations

Shopify blog, metaobjects and metafields
GSC and GA4 for query and performance data
Ahrefs or Semrush for research and gap analysis
Your existing CMS, PIM and review apps

How the engagement runs

A clear path from audit to a compounding content programme.

Discovery and audit

We map your catalogue, current content, rankings and gaps against real AU search demand. (Week 1–2)

Keyword and intent mapping

Every priority term is mapped to a single collection, product or editorial page, no overlap. (Week 2–3)

Strategy and calendar

We agree a prioritised roadmap: commercial pages first, supporting editorial built around them. (Week 3)

Briefs and production

Detailed briefs go to our writers or your team; we edit to standard and optimise on-page. (Ongoing)

Publish and interlink

Content ships to Shopify with clean structure, schema and internal links to collections and products. (Ongoing)

Measure and refresh

We track rankings and revenue in GSC and GA4, then refresh and expand what performs. (Monthly)

How we keep quality high

Every piece clears the same checks before it goes live.

Each brief reviewed against search intent before writing starts
Fact-checked, on-brand editing, no unverified claims
Plagiarism and AI-overuse checks on every piece
On-page SEO and structured data validated before publish
Internal links and canonicals checked for cannibalisation
WCAG 2.1 AA content structure: clear headings, alt text, readable copy

Investment

Content strategy is scoped after discovery. Typical AU engagements fall in these bands.

Catalogue size and number of priority collectionsVolume of content produced per monthWhether we write end-to-end or brief your in-house teamDepth of research and competitor gap analysisOngoing refresh and reporting cadence

Strategy sprint

$4,000–$7,000

One-off research, keyword mapping and a prioritised content roadmap.

Content programme

$3,500–$8,000/mo

Ongoing strategy, briefs, editing and publishing to Shopify.

Full content engine

$8,000–$16,000/mo

High-volume production, refresh and revenue reporting for larger catalogues.

Content strategy FAQs

You do. All strategy, briefs and published content are yours outright, with full rights, once invoiced. Nothing is licensed back to us.

Commercial pages can move within weeks; broader topical authority compounds over 3–6 months. SEO content is a build, not a switch.

We move into a production and refresh cadence, publishing, interlinking, measuring in GSC and GA4, and expanding what ranks.

Yes. We work within your current theme, blog, metafields and review or CMS apps. Nothing gets ripped out to make content fit.

We use AI to assist research and drafting, but every piece is edited by a human for accuracy, brand and intent. No unchecked AI output ships.

Either. We produce end-to-end, or hand your team publish-ready briefs and edit what they write to standard.

Every term is mapped to a single target page, with canonicals and internal links set so pages support each other rather than compete.

Content strategy covers on-page and structured data. Deeper crawl and indexation work sits with our Technical SEO service, which we run alongside.

Access to your store and analytics and, ideally, a subject expert for review. We handle the strategy, briefs and production.

Related services

Turn content into a revenue channel

Book a call and we will map where content can win for your Shopify store, and what it is worth.

Book a call

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