Paid Media & PPC

Shopify PPC Agency in Australia That Plans Google and Meta as One Budget

For Australian Shopify and Shopify Plus stores deciding where paid budget should go, not just how to spend it. You get a channel neutral plan across Google, Meta and Shopping, measured on blended performance and the real cost to win a new customer.

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Google + Meta

Full paid stack

Shopify-only

Specialist team

AU-based

Local strategists

CWV-ready

Fast landing pages

The cross channel problems that quietly cost you money

Most Shopify stores do not have a Google problem or a Meta problem. They have an allocation and measurement problem that no single channel agency is set up to fix.

You do not know which channel fits

Google, Meta or both depends on your margins, your demand and your stage, and getting it wrong burns budget before you learn anything. Most agencies answer with whichever channel they happen to run.

Budget spread too thin to work

Split a finite budget across too many channels and campaigns and none of them gets enough spend to exit the learning phase. Thin spend everywhere reads as poor performance everywhere.

A one channel agency pushing one channel

An agency that only runs Google, or only runs Meta, will always find a reason to put your budget there. The recommendation follows their skill set, not your store.

No honest view of blended performance

Google and Meta each claim the same sales, so their reported ROAS adds up to more than your bank account ever shows. Without a blended view you cannot tell what is genuinely working.

Scaling with no plan for what breaks

Adding spend exposes the weakest link first, whether that is creative supply, feed quality, margin or tracking. Scale without that plan and performance falls as budget rises.

A retainer run by juniors

Plenty of retainers are sold by a senior and then delivered by an account junior learning on your spend. No one owns the whole account or the blended result.

Three ways to run paid media with Nexly

Start on one channel, run both under a single plan, or hand the whole funnel to one senior owner. Every path begins with an audit before a dollar of budget is recommended.

Shopify Google Ads

Stores with existing demand and searchers to capture.

Search, Shopping and PMax leaking budget on brand and low intent traffic.

ScopeSearch, Shopping, Performance Max, Merchant Center feed and Google side tracking.

From$1,500/mo

Timeline2 to 4 week ramp

Explore Google Ads

Shopify Meta Ads

Stores with strong creative and a scroll stopping product.

Creative fatigue and iOS signal loss making Meta look weaker than it is.

ScopeFacebook and Instagram, Advantage+ Shopping, dynamic product ads and the Conversions API.

From$1,500/mo

Timeline2 to 4 week ramp

Explore Meta Ads

Full funnel managed retainer

Stores ready to run Google and Meta together under one plan.

Two channels, two agencies and no single view of blended performance.

ScopeCross channel strategy, budget allocation, blended reporting and one senior owner.

From$3,000/mo

Timeline3 to 4 week audit and ramp

Book a paid media call

Google Ads, Meta Ads or both

A quick way to see where each channel earns its place, and why most growing stores end up running both under one plan.

Decision factor	Google Ads	Meta Ads	Both, full funnel
Buyer intent	High. People already searching for the product.	Low to mid. Demand you create in the feed.	Captures existing demand and creates new.
Best for	Established demand, known products, a strong feed.	Visual products, strong creative, discovery.	Stores that have outgrown a single channel.
Typical role	Harvest and defend existing demand.	Prospect and scale reach to new audiences.	Acquire new customers and recapture demand.
Feed dependency	High. Merchant Center feed powers Shopping and PMax.	High. Catalogue feed powers dynamic product ads.	One product source, two distinct feeds.
Creative dependency	Lower. Assets matter, the feed matters more.	Very high. Needs a steady pipeline of angles.	Plan creative supply before you scale spend.
Measurement	Enhanced conversions and consent mode.	Conversions API and event deduplication.	Blended ROAS and new customer cost in GA4.

What is in scope, and what is not

This page owns cross channel strategy, allocation and blended measurement. The deep single channel build detail lives on the dedicated channel pages so nothing is duplicated.

Nexly delivers	Needs your input	Out of scope
Cross channel paid strategy and the budget split across Google and Meta	Access to your ad accounts, Merchant Center, Shopify and GA4	Deep single channel build detail, covered on the channel pages
An audit of your store, margins, demand and current account performance	Real product margins and a target cost per new customer	Hands on product feed rebuilds, covered on the feed page
Blended reporting on ROAS and new customer acquisition cost	Brand assets, product imagery and any existing creative	Tag and pixel implementation, covered on the tracking page
Channel forecasting, learning period planning and a scaling roadmap	Timely answers on stock, promotions and priority products	Store design, theme and landing page development
One senior strategist owning the whole account and the blended result	Sign off on monthly budget and pacing before we scale	Email, SMS and retention flows unless separately scoped

Is Nexly the right paid media partner

A strong fit if

You run a Shopify or Shopify Plus store with real revenue and want a plan across channels, not just one.
Your margins can support a genuine learning period and then scaling.
You want one senior strategist accountable for the whole account and the blended result.
You spend enough each month to give at least one channel room to exit the learning phase.
You want honest, blended measurement rather than per channel ROAS that double counts sales.

Probably not yet if

You are pre revenue or still finding what sells and who buys.
Your monthly ad budget is too small to give a single channel enough signal to learn.
You want a set and forget agency you never actually speak to.
You are chasing a guaranteed ROAS number or a lock in that no honest agency can promise.
You are not on Shopify, since Shopify is the only platform we work on.

What a Nexly paid media engagement covers

Strategy, measurement and execution across Google and Meta, held together by one senior owner instead of two disconnected channel teams.

Channel strategy and allocation

Google versus Meta channel fit decisions based on your margins and demand
A finite budget split across channels and campaign types
Minimum viable spend planning so each channel can exit the learning phase
A scaling sequence that respects creative, feed and margin limits
Quarterly reallocation as new customer economics change

Blended measurement and reporting

GA4 as the neutral view across Google and Meta
Blended ROAS and new customer acquisition cost, not double counted platform ROAS
Server side tracking, Conversions API and enhanced conversions oversight
Consent mode and data quality checks before we trust a number
Clear monthly reporting tied to spend, not vanity metrics

Cross channel execution

Google Search, Shopping and Performance Max management
Meta prospecting and retargeting with Advantage+ Shopping
A shared product feed foundation for Shopping, PMax and catalogue ads
Creative and offer testing coordinated across both channels
Landing page and CRO recommendations to lift return on spend

How we run the engagement

We audit before we spend, then optimise and scale on blended performance rather than platform reported ROAS.

Audit, week 1

We scope your store, margins, demand and current accounts before recommending a dollar of budget. You get a clear read on where spend is leaking and where the real opportunity sits.

Channel plan, week 1 to 2

We decide Google, Meta or both, and the budget split, based on fit rather than the channel we would rather bill for. You approve the plan and the expected learning period before anything launches.

Build and launch, week 2 to 4

Accounts, feeds and tracking are set up or cleaned, then campaigns go live on each chosen channel. Measurement is validated first so bidding optimises on clean signal.

Optimise, ongoing

Once out of the learning phase, we cut waste, tighten targeting and improve feed and creative. Decisions are made on blended performance, not per channel vanity ROAS.

Scale, ongoing

We add budget where new customer economics hold, with a plan for what breaks first, whether that is creative supply, feed quality, margin or tracking. Scaling is deliberate, not a switch we flip.

Report and review, monthly

You get a single blended view across channels plus the next month's plan. Every session is with the senior strategist who owns your account.

How we keep the account clean

Blended reporting is only trustworthy if the plumbing underneath it is. These are the checks that run before we act on a number or scale a dollar.

Tracking is validated end to end before we trust reporting or let bidding optimise on it
Consent mode is configured so measurement holds up without over collecting data
Blended attribution is reconciled against GA4, not taken from each platform at face value
Budget pacing is monitored so no channel overspends or starves part way through the month
Audience overlap and exclusions are checked so channels are not bidding against each other
Feed health is watched across Merchant Center and the Meta catalogue as a shared foundation
Naming conventions and account structure are kept consistent so the account stays auditable

What paid media management costs

These are typical monthly management retainers for Australian Shopify stores, scoped after an audit. They cover our management only. Your ad spend sits separately with the platforms and you keep control of it.

The number of channels you run, one or full funnel across Google and MetaYour monthly ad budget and how fast you intend to scaleCatalogue size and how often products and promotions changeThe state of your feed, tracking and accounts at the startCreative needs and whether we coordinate productionThe reporting depth and cadence your team needs

Single channel

$1,500-$2,500/mo

One channel, either Google or Meta, managed by a senior strategist. Scoped after audit, ad spend separate.

Dual channel

$2,500-$4,500/mo

Google and Meta run together with blended reporting and one owner. Scoped after audit, ad spend separate.

Full funnel plus

$4,500-$8,000/mo

Higher budgets, larger catalogues and faster scaling with deeper reporting. Management only, ad spend separate.

Shopify paid media questions we hear

It depends on your margins, your existing demand and your creative. Stores with people already searching for their products usually start with Google Search and Shopping, while visual, discovery led products often lean Meta first. We make the call from an audit of your store, not from the channel we would rather run.

We start by giving at least one channel enough spend to exit the learning phase, rather than spreading budget thin across both. As new customer economics prove out, we shift more budget to where each incremental dollar acquires customers most efficiently. The split is reviewed every month and reset each quarter as the account matures.

As a rough guide, a channel needs enough spend to gather signal and exit the learning phase, which for most Australian Shopify stores means a few thousand dollars a month per channel before management is worthwhile. Below that, you are usually better off strengthening the store and one channel than splitting spend. We will tell you honestly if your budget is not yet ready for two channels.

We measure on blended ROAS across all paid spend and on the cost to acquire a genuinely new customer, not the per channel ROAS each platform reports. GA4 gives us a neutral view so Google and Meta cannot both take credit for the same sale. That keeps decisions tied to what actually grows the business.

Both are run in house by the same senior strategist, which is the whole point of a cross channel partner. You are not stitching together a Google agency and a Meta agency with no one owning the blended number. One person plans the split and answers for the result.

You pay a flat monthly management retainer, scoped after the audit, and your ad spend sits separately with the platforms. Each month includes strategy, campaign management across your chosen channels, measurement oversight and a blended report with the next month's plan. Deep single channel build detail and feed or tracking rebuilds are covered on the dedicated pages and scoped where needed.

The first few weeks are audit, channel plan and setup, so measurement is clean before spend scales. Through the first month or two we get campaigns out of the learning phase and cut the obvious waste. From there we scale where the numbers hold, so judge the engagement on the trend across the first 90 days rather than the first fortnight.

Yes. You own your ad accounts, Merchant Center, Meta catalogue, product feed and GA4 property, and we work inside your assets, not ours. If we ever part ways, nothing critical walks out the door with us. That is how it should be with any agency.

Explore the paid media cluster

Get a channel neutral plan for your paid budget

Bring your store and your real numbers. We will tell you where paid spend should go, where it should not, and what to fix first.

Book a call

Store URL Monthly ad budget Current paid channels