Custom Shopify development for Australian commerce brands
We design and build fast, accessible Shopify storefronts your team can actually run. From bespoke themes to Shopify Plus and headless. Scoped after discovery, shipped in 6–10 weeks.
Has your Shopify store outgrown its current theme?
Most brands start on a marketplace theme and bolt on apps until it slows down and stops flexing. Here's where that usually shows.
Generic storefront look
Your store looks like every other shop running the same theme, so nothing about the experience feels like your brand.
Hard-to-edit pages
Simple content changes need a developer, so campaigns stall and your team works around the site instead of through it.
App over-dependence
A dozen apps stacked on top of each other add monthly cost, script bloat and fragile dependencies you can't easily unpick.
Slow product and collection pages
Heavy templates and third-party scripts drag load times, and slow pages quietly cost you conversions on mobile.
Weak mobile experience
The layout was designed for desktop first, so the majority of your traffic gets a cramped, awkward version of the store.
Limited merchandising control
You can't easily reorder, badge or curate collections, so surfacing the right products for a launch or sale is a manual grind.
Choose your development path
Six ways we build on Shopify, matched to where your store is now and where it needs to go. Not sure which fits? We'll recommend one in discovery.
Custom Shopify theme
A generic theme that no longer reflects the brand or flexes for campaigns.
Explore custom theme developmentShopify Plus storefront
Complex catalogues, B2B or international needs a marketplace theme can't carry.
Explore Shopify Plus developmentShopify redesign
A dated storefront that converts below where the brand and product deserve.
Explore Shopify store redesignHeadless Shopify
Theme limits on performance and front-end freedom you've outgrown.
Explore headless Shopify developmentOnline Store 2.0 upgrade
Legacy theme structure that blocks sections, metafields and editor control.
Explore Online Store 2.0 upgradeLanding page development
Slow, off-brand campaign pages that leak spend and stall launches.
Explore landing page developmentChoose the right storefront approach
A quick way to weigh the trade-offs between flexibility, effort to run and investment.
| Approach | Best for | Flexibility | Management | Typical investment |
|---|---|---|---|---|
| Premium theme customisation | Getting more from an existing quality theme | Moderate | Easy for your team | $ |
| Custom Shopify theme | A bespoke storefront on native Shopify | High | Easy for your team | $$ |
| Shopify Plus build | Scale, B2B, international and automation | Very high | Team plus support | $$$ |
| Headless Shopify | Maximum speed and front-end freedom | Highest | Needs dev support | $$$$ |
What we build on Shopify
Full-stack storefront capability, from the customer-facing experience to the technical foundation underneath it.
Storefront experience
- Homepage systems
- Collection templates
- Product pages
- Cart drawers
- Search and filtering
- Customer accounts
- Landing pages
Commerce functionality
- Product bundles
- Subscriptions
- Product personalisation
- Back-in-stock
- Gift cards
- Loyalty
- Advanced merchandising
Technical foundation
- Reusable sections
- Metafields and metaobjects
- App integration
- Accessibility
- Performance engineering
- Analytics
What you get, stage by stage
Every engagement is organised into four clear phases, each with defined outputs.
Discovery
- Store and analytics audit
- Technical and app review
- Commerce requirements
- Scope and build plan
Design
- UX and page architecture
- Wireframes
- Interface design system
- Responsive component designs
Build
- Theme or headless development
- Reusable OS 2.0 sections
- Metafields and merchandising
- App and integration setup
Launch and support
- QA and accessibility testing
- Analytics validation
- Editor training and docs
- Post-launch support window
How we run a build
A senior-led process from first call to post-launch support. No handoffs to juniors.
Discovery
We audit your store, analytics, apps and catalogue to agree scope and priorities.
Commerce strategy
We map the merchandising, functionality and journeys the store needs to convert.
UX and architecture
We plan templates, page structure and the section system your team will reuse.
Interface design
We design a responsive, accessible interface system that reflects your brand.
Development
We build clean, documented Shopify code with performance and the editor in mind.
Testing and training
We test across devices and browsers, then train your team on running the store.
Launch and support
We launch carefully, monitor closely and support the store through the first weeks.
Tested before it ships
Every build goes through a structured QA pass before launch. No store leaves without it.
- Responsive, browser and device testing
- WCAG 2.1 AA accessibility checks
- Theme editor testing across sections
- App and integration compatibility
- Analytics and event tracking validation
- Checkout and purchase flow testing
- Performance and Lighthouse review
- Regression testing before go-live
What a Shopify build costs
Most builds come down to how many templates and custom functions you need. Typical AU ranges to plan around:
Theme extension
Upgrading or extending an existing quality theme, OS 2.0 conversion, targeted redesign.
Custom theme
A bespoke storefront designed and built from scratch on native Shopify.
Shopify Plus build
Plus-grade or headless builds with complex commerce, B2B or multi-market needs.
Shopify development questions
Related services
Get a Shopify build recommendation
Tell us where your store is now and what's holding it back. We'll come back with a straight recommendation on the right approach, timeline and investment.
Plan your Shopify build
