Shopify Markets, set up to sell beyond Australia
For AU brands expanding into new countries, regions, currencies, languages, duties and localised catalogues configured on one Shopify store, not five.
Selling overseas from an AUD-only store costs you conversions
Cross-border demand is real, but a domestic store rarely converts it. These are the gaps Shopify Markets is built to close.
Prices only in AUD
Overseas shoppers see Australian dollars and bounce. You need local currencies with rounded pricing that looks native to each market.
Duties surprise at the door
Customers get hit with unexpected import charges on delivery, then raise chargebacks. Landed cost should be clear at checkout.
One catalogue for every country
You can't hide products that aren't compliant in a market, or price the same SKU differently by region.
A separate store per country
Running disconnected stores means multiple themes, multiple app bills and multiple sets of orders to reconcile.
English-only storefronts
No local language leaves conversion on the table in non-English markets and hurts trust.
Geolocation guesswork
Shoppers land on the wrong market and currency, with no clean way to switch to their own.
Scope at a glance
Where Nexly's work ends and yours begins, so there are no surprises mid-project.
| Nexly handles | Your side | Out of scope | |
|---|---|---|---|
| Pricing | Currency rules, rounding, market prices | Target margins per market | Day-to-day repricing |
| Duties & tax | Markets Pro or DDP config at checkout | Carrier and 3PL accounts | Customs brokerage and filings |
| Language | Setup, switcher, hreflang, workflow | Approving translated copy | Ongoing copywriting per market |
| Catalogue | Per-market publishing rules | Deciding what sells where | Product compliance and certification |
| Payments | Enabling local methods in Shopify | Merchant and gateway accounts | Contract terms with providers |
Is Shopify Markets right for you?
A fit if
- You already sell domestically and are ready to expand into NZ, the US, UK or Asia.
- You want one store and one catalogue to manage, not a store per country.
- You can see real international demand in analytics or abandoned enquiries.
- You're on Shopify or Shopify Plus (Markets Pro and B2B need Plus).
Not a fit if
- You're not yet trading in your home market, sort that first.
- You want a fully separate site, brand or entity for each country.
- You need complex per-country fulfilment we can't yet source or ship.
- You expect Markets to create demand, it localises selling, it doesn't fix product-market fit.
What a Shopify Markets engagement covers
Configured in your store, tested market by market, documented for your team.
What's included
- Market strategy, regions vs individual countries
- Currency and pricing rules per market
- Language setup and translation workflow
- Duties and import tax configuration
- Market-specific catalogues and product publishing
- Domains or subfolders with geolocation routing
Technical deliverables
- Markets configured in admin with clean naming
- Localised checkout and currency rounding rules
- Hreflang and localised URLs for SEO
- Theme localisation, currency and language switchers
- Local payment methods enabled per market
- A testing matrix across markets and devices
Technology & integrations
- Shopify Markets and Markets Pro (Plus)
- Translate & Adapt or a third-party translation app
- Duties via Markets Pro or DDP carriers
- Multi-currency payment gateways
- GA4 segmented by market
- Product feeds and sales channels updated for new markets
How we roll out your markets
A focused engagement, typically 3–6 weeks depending on the number of markets and languages.
Discovery & market plan
We map target markets, demand signals and constraints, then choose a regions-vs-countries structure. Week 1.
Structure & pricing
Configure markets, currencies, rounding and per-market pricing in admin. Week 1–2.
Duties, tax & payments
Set up duties and import tax handling and enable local payment methods per market. Week 2–3.
Localisation
Language setup, translation workflow, currency and language switchers, and hreflang. Week 3–4.
Catalogue & content
Publish market-specific catalogues and adapt content where it moves the needle. Week 4.
QA across markets
Test pricing, checkout, duties, routing and SEO across markets and devices. Week 4–5.
Launch & handover
Go live market by market, then hand over documentation and a monitoring plan. Week 5.
QA before any market goes live
Every market runs through the same checklist so nothing ships half-configured.
- Currency rounding and prices verified in each market
- Duties and taxes shown correctly at checkout
- Local payment methods tested end to end
- Geolocation routing and manual market switch checked
- Hreflang and localised URLs validated for SEO
- Language switcher and translated strings reviewed
- Orders, taxes and reports reconcile per market
Investment
Realistic AUD bands, scoped after discovery. Number of markets and languages is the biggest driver.
Single-market setup
One new market, currency and duties, light theme work.
Multi-market rollout
Several markets with languages, duties and localised templates.
Markets Pro / Plus programme
Complex duties, B2B or many markets with ongoing support.
Shopify Markets FAQs
Related services
Ready to sell across borders on one Shopify store?
Book a call and we'll map your target markets, duties model and localisation plan, then scope a fixed quote.
Book a call
