CRO & Retention

Shopify Cart Optimisation for Australian Stores

For AU DTC brands watching shoppers add to cart and vanish. We rebuild the cart experience, UX, incentives, thresholds and reassurance, so more sessions turn into orders.

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+28%

Average conversion lift

20+

Shopify stores shipped

90+

Average Lighthouse score

WCAG 2.1 AA

Accessible on every launch

Where the cart quietly leaks revenue

Most abandonment happens for reasons you can fix. Here's what we see draining AU carts.

Surprise costs at the last step

Shipping and taxes appear too late, and shoppers bail rather than commit.

No reason to cross the threshold

Nothing nudges a $70 cart towards the $99 free-shipping mark.

A cart that fights the shopper

Fiddly quantity edits, unclear totals and a checkout button that hides on mobile.

Zero reassurance

No returns policy, delivery estimate or trust signals where the decision is actually made.

A distracting drawer

Upsells and pop-ups that add friction instead of lifting order value.

Guesswork, not data

No event tracking on the cart, so you can't see where or why drop-off spikes.

What's in scope

A typical cart optimisation engagement, and where the lines sit.

Workstream	Nexly delivers	You provide
Cart UX & drawer	Redesigned cart, line-item editing, upsell slots	Brand guidelines and product data
Incentives & thresholds	Free-shipping bar, gift and discount logic	Margin targets and promo rules
Reassurance & trust	Trust signals, delivery and returns messaging	Policy copy and logistics detail
Tracking & testing	Event tracking, funnel reporting, A/B tests	Analytics and theme access

Is cart optimisation right for you?

A good fit if

You're on Shopify or Shopify Plus with real traffic but cart drop-off above 65%.
You run promotions, thresholds or bundles and want them working harder.
You've got GA4 or analytics showing abandonment but no clear fix.
You want measured, tested changes, not a redesign on a hunch.

Probably not yet if

You're pre-launch or under a few hundred sessions a week, fix traffic first.
You're not on Shopify. We're Shopify-only.
You need a full store rebuild, not a focused cart fix, start with a UX audit.
You want fake urgency or dark patterns. We won't ship them.

What's included

Focused work on the cart and the funnel around it.

Cart UX & experience

Redesigned cart drawer or dedicated cart page
Clear line-item editing, quantities and totals
Sticky, obvious checkout button on mobile
Fast, accessible interactions to WCAG 2.1 AA

Incentives & reassurance

Free-shipping progress bars and thresholds
Gift-with-purchase and tiered discount logic
Trust badges, payment icons and returns messaging
Delivery estimates and stock reassurance

Tracking, testing & tech

Cart and checkout event tracking in GA4
A/B tests on incentives, copy and layout
Cart app integration or custom Liquid / Hydrogen
Performance held at 90+ Lighthouse

How a cart optimisation engagement runs

Roughly 3–6 weeks from kickoff to shipped, tested changes.

Discovery & data

We audit your cart funnel, analytics and drop-off points. Week 1.

Hypotheses & plan

We prioritise fixes by expected impact and effort. Week 1–2.

Design & build

We design and build the new cart on a safe theme copy. Week 2–4.

QA & accessibility

Cross-device, cross-browser and WCAG 2.1 AA checks. Week 4.

Launch

We ship to production with tracking live from day one. Week 4–5.

Test & iterate

We run A/B tests, report on lift and refine. Week 5–6 onward.

Quality and controls

Every change ships against the same checklist.

WCAG 2.1 AA accessibility on all cart interactions
Tested on iOS Safari, Android Chrome and desktop
90+ Lighthouse performance maintained
Event tracking verified before launch
Staged on a theme copy and reviewed before go-live
A documented rollback plan for every deployment

Investment

Realistic AUD bands, typical and scoped after a discovery call.

Cart page vs. drawer, and theme vs. Hydrogen buildNumber of incentives, thresholds and integrationsDepth of A/B testing and reportingOne-off fix or an ongoing programme

Cart audit & quick wins

$4,000–$7,000

Funnel audit plus a prioritised set of high-impact fixes.

Full cart optimisation

$9,000–$18,000

Redesigned cart, incentives, tracking and initial A/B tests.

Ongoing CRO programme

from $6,000/month

Continuous testing across the cart and checkout.

Cart optimisation FAQs

You do. All theme code, custom Liquid or Hydrogen components and tracking are yours, in your repo and store, from day one.

A focused cart optimisation typically runs 3–6 weeks from kickoff to shipped, tested changes, depending on scope.

Yes. We map your cart, upsell and review apps up front and integrate around them, or replace them only if you want us to.

We keep tracking live, run A/B tests and report on lift. You can take it in-house or we can run an ongoing programme.

Against your cart-to-checkout rate, abandonment and AOV in GA4, with results from controlled A/B tests, not guesswork.

It depends on your catalogue and buying behaviour. We recommend one after reviewing your data, both can be done well.

Only where they genuinely help. We won't ship dark patterns or fake scarcity that erode trust and drive returns.

Yes. We work across Shopify and Plus, including checkout extensibility where your plan allows.

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Stop losing carts at the last step

Book a call and we'll review your cart funnel, flag the biggest leaks and scope a fix. No obligation.

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