SEO, Performance & Data

Shopify Product Feed Optimisation for Google & Meta

For AU Shopify stores running Shopping and Advantage+ ads: we clean up titles, identifiers and disapprovals so your catalogue is fully approved and your best products get shown.

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20+

Shopify builds shipped

GMC + Meta

Feeds we optimise

+28%

Avg conversion lift across builds

AU-based

Sydney and Melbourne team

When the feed is the bottleneck, spend leaks

A broken or thin feed quietly caps your paid performance. You pay for impressions on the wrong terms, or you lose products from the auction entirely.

Disapprovals draining your catalogue

Products dropping out of Merchant Center over GTINs, pricing mismatches or policy flags, and no clear list of what to fix first.

Generic titles losing the auction

Titles that read like your PDP heading, not what shoppers search. Brand, type, colour and size buried or missing.

Missing identifiers and attributes

Absent GTIN, MPN, brand, GdID or product-type values that suppress reach and block free listings.

Variants and stock out of sync

Colours and sizes collapsing into one entry, or in-stock lines showing as unavailable across markets.

Meta and Google pulling different data

Two catalogues, two sets of rules, no single source of truth, so fixes in one never reach the other.

No AU tax, currency or shipping signals

GST-inclusive pricing, AUD and local shipping not mapped cleanly, triggering warnings and lost trust.

What's in scope

Clear lines so nothing falls through the gap.

Nexly delivers	Your side	Out of scope
Feed audit & fix list	Full diagnostic + prioritised fixes	Merchant Center & Meta access	,
Titles & attributes	Templates and rules across catalogue	Sign-off on naming conventions	Copywriting for PDP body content
Identifiers	Validation and mapping of GTIN/MPN/brand	Supplying missing GTINs from suppliers	Sourcing barcodes from manufacturers
Campaign structure	Custom labels for segmentation	Bid and budget decisions	Ad creative and media buying
Monitoring	Rules + change alerts setup	Acting on flagged stock issues	Ongoing daily account management

Is this the right fix for you?

A strong fit if

You run Google Shopping, Performance Max or Meta Advantage+ and spend is meaningful
Merchant Center shows disapprovals or warnings you can't clear
You have 100s–1000s of SKUs with messy or inconsistent product data
You want feed rules that hold as the catalogue changes, not a one-off cleanup

Not the right fit if

You have no paid Shopping or Meta catalogue running yet, start with campaign setup first
You want us to manage ad bidding and creative, we optimise the feed, not the media buying
You need a full replatform or theme rebuild, see our build services instead
You're on a platform other than Shopify, we're Shopify-only

What product feed optimisation includes

Scoped after a feed audit, delivered against your live catalogue and paid channels.

Feed audit & cleanup

Full Merchant Center and Meta catalogue diagnostic
Disapproval and warning triage with a prioritised fix list
Title, description and image-link structure review
GTIN, MPN and brand identifier validation
Product-type and Google product category mapping

Optimisation & rules

Search-led title templates by product type
Custom labels for campaign segmentation (margin, season, bestsellers)
Feed rules and supplemental feeds for at-scale edits
Variant, colour and size handling done correctly
GST-inclusive AUD pricing and AU shipping signals

Sources & integrations

Shopify native Google & YouTube and Meta channels
Feed apps where needed (Feedonomics, DataFeedWatch, Simprosys)
Multi-country and multi-currency feed configuration
Change monitoring so new disapprovals surface fast
Handover docs so your team can maintain the rules

How we run a feed optimisation

Typically 2–4 weeks from access to a clean, approved catalogue, then optional monitoring.

Access & audit

We connect to Merchant Center, Meta and Shopify, then run a full diagnostic of disapprovals, warnings and data gaps.

Fix-list & plan

You get a prioritised list, what's blocking approval, what's costing reach, and the order we'll tackle it.

Identifiers & compliance

We resolve GTIN, MPN, brand and category issues plus AU tax, currency and shipping signals to clear policy flags.

Titles & attributes

Search-led title templates and enriched attributes rolled out by product type via feed rules and supplemental feeds.

Segmentation

Custom labels added so your bestsellers, margins and seasonal lines can be split out in campaigns.

Validate & approve

We re-check both catalogues, confirm approvals and free listings, and document every rule applied.

Monitor & hand over

Change alerts set up, handover docs delivered, and an optional review cadence agreed.

Quality controls

Every feed leaves in a state you can trust and maintain.

Zero unresolved disapprovals on the core catalogue at sign-off
Every title, identifier and category change logged and reversible
Google and Meta reconciled to a single source of truth
AU GST, AUD and shipping validated against policy
Rules documented so your team can extend them
Free listings and Shopping surfaces confirmed live

Investment

Realistic AUD bands, typical and scoped after a feed audit. Catalogue size, number of markets and feed-app requirements drive the figure.

Catalogue size and variant complexityNumber of countries, currencies and languagesVolume and type of disapprovals to resolveWhether a feed management app is requiredOngoing monitoring vs one-off cleanup

Feed audit

$1,500–$3,000

Diagnostic, disapproval triage and a prioritised fix list you can action or hand back to us.

Full optimisation

$4,000–$9,000

End-to-end cleanup: identifiers, titles, attributes, rules and AU compliance across Google and Meta.

Optimisation + monitoring

from $600/mo

Ongoing change alerts, disapproval fixes and quarterly feed reviews after the initial build.

Product feed optimisation FAQs

The audit diagnoses issues and hands you a prioritised fix list. Full optimisation is us doing the work, resolving disapprovals, rebuilding titles, mapping identifiers and setting up rules across both channels.

Yes. We work with your current setup, Shopify's native Google and Meta channels, or feed apps like Feedonomics or DataFeedWatch, rather than ripping them out. If a change is needed we'll explain why first.

You do. Everything lives in your Merchant Center, Meta and Shopify accounts, and we hand over documentation so your team can maintain and extend the rules. No lock-in.

An audit is usually a few days. A full optimisation is typically 2–4 weeks depending on catalogue size, number of markets and how many disapprovals need clearing.

We resolve product-level and policy disapprovals as part of the work. Account-level suspensions can be more involved, we'll assess the cause in the audit and tell you honestly what's fixable.

We validate and map every identifier you have and flag what's missing. Sourcing new GTINs from manufacturers sits with you, but we'll show you exactly which SKUs need them and how to apply exemptions where valid.

No, we optimise the feed, not the media buying. A clean feed makes your ads or your media team more effective. We're happy to work alongside your existing agency or in-house buyer.

Yes. We configure multi-country and multi-currency feeds, including GST-inclusive AUD pricing and local shipping signals, so each market is approved and compliant.

You can take it in-house with our docs, or add monitoring so we catch new disapprovals and stock issues as your catalogue changes, with a quarterly feed review.

Related services

Get a clean, fully approved feed

Send us your Merchant Center and Meta access and we'll come back with a prioritised fix list. Start with a feed audit or go straight to full optimisation.

Book a call