Town & Country Covers, United Kingdom
Outranking three entrenched competitors for Town & Country Covers
From behind three entrenched rivals to the top of the UK results for every target keyword.
For Town & Country Covers, three competitors dominated the search results for every commercial keyword that mattered. The store also had an engagement problem: two content sections sat above the product grid, pushing the products people came for down to third on the page.
Put products first
We moved the product grid up the page and reworked the content sections so the layout matched what shoppers actually wanted, which improved engagement.
Fix page speed
We resolved the page-speed issues that were holding the site back on both experience and rankings.
Win the off-page battle
On-page work alone was not enough to displace entrenched competitors, so we analysed their backlink profiles and ran a targeted off-page SEO campaign.
Town & Country Covers now ranks at the top of the UK results for its target keywords, ahead of the three competitors that previously owned the space.
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