Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Choosing Between Two Shopify Apps That Do the Same Thing
Two Shopify apps, same feature set, similar reviews. Here's the decision framework for choosing between them properly, beyond star ratings.
Shopify App Blocks vs Theme App Extensions: What Developers Need to Know
Confused by Shopify theme app extensions vs app blocks? Here's how they actually differ, when to use each, and what breaks if…
Free vs Paid Shopify Apps: When the Free Plan Actually Costs You More
Free Shopify apps aren't always free. Here's how branding, feature caps and revenue-share models on free tiers can quietly cost more than…
Agency-Led vs DIY Shopify Migration: When Doing It Yourself Actually Costs More
Weighing a DIY Shopify migration against hiring an agency? Here's where DIY migrations actually cost more, redirects, data mapping, and lost SEO.
Shopify vs Volusion: A Legacy Platform Comparison for 2026
Shopify vs Volusion compared for 2026: ecosystem size, growth headroom, vendor risk and what to check before you migrate off Volusion.
Shopify Basic vs Shopify vs Advanced vs Plus: Which Plan Actually Fits Your Revenue Stage
Shopify plans compared: what changes between Basic, Shopify, Advanced and Plus, and the revenue signals that tell you it's time to upgrade.
Shopify Plus Wholesale Channel vs B2B on Shopify: What’s the Difference Now?
Still running the old Shopify Plus Wholesale Channel? Here's how it differs from Shopify's native B2B features, and how to decide if…
Shopify vs Headless Commerce: When Do You Actually Need to Go Headless?
Shopify or headless? Learn what Shopify headless commerce actually means, when a standard theme is enough, and when headless is worth it.
Upsell and Cross-Sell Apps for Shopify: Native Functions vs Third-Party
Weighing a Shopify upsell app against Shopify's native Functions? Here's the real technical difference, and when each one is worth it.
Shopify vs a Custom-Built Ecommerce Site: Total Cost of Ownership Over 5 Years
Compare Shopify's 5-year total cost of ownership against a custom-built site, hosting, dev retainers, patching, apps and hidden costs explained.
Shopify vs Big Cartel: Which Fits a Small or Handmade Brand?
Comparing Shopify and Big Cartel for small and handmade Australian brands, cost, features, and which one you'll outgrow first.
Afterpay vs Zip vs Humm on Shopify: Which BNPL Provider Should Australian Stores Actually Choose?
Comparing Afterpay, Zip and Humm on Shopify, fees, checkout integration and conversion impact, to help you pick the right BNPL mix.