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Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

App & Plus Dev

Shopify Functions Explained: What Merchants Can Now Customise Natively

Shopify Functions let merchants customise checkout, discounts, and shipping natively. Here's what they replace, what they enable, and who needs them.

Niraj Raut · July 29, 2026
Hiring & Cost

What Does a Shopify Agency Actually Do? A Plain-English Breakdown

What a Shopify agency actually does, day to day, design, development, SEO, migrations and support, explained without the marketing jargon.

Niraj Raut · July 28, 2026
CRO

Sessions Up, Sales Down: Diagnosing a Shopify Conversion Problem

Traffic climbing but Shopify orders flat or falling? Here's a practical framework for diagnosing exactly where the conversion problem sits.

Niraj Raut · July 28, 2026
SEO

Is Shopify Actually Good for SEO? What the Data Says

Is Shopify good for SEO or does it hold stores back? A straight, technical answer covering what Shopify does well and where…

Niraj Raut · July 28, 2026
Migration

Magento to Shopify Migration: What You’ll Lose (and Gain)

Considering a Magento to Shopify migration? Here's an honest look at what you'll gain, what you'll genuinely lose, and how to plan…

Niraj Raut · July 28, 2026
Subscriptions

Building a Subscription Model on Shopify: What to Plan For Before Launch

Planning a Shopify subscription model? Here's what to work out before launch, pricing, fulfilment, tax, compliance and app choice.

Niraj Raut · July 28, 2026
Industry Playbooks

Shopify for Beauty & Skincare Brands: Compliance and Subscription Considerations

Shopify for beauty and skincare brands, ingredient labelling, compliance claims, batch/expiry handling and subscription setup done right.

Niraj Raut · July 27, 2026
Maintenance & Support

Shopify Support Retainer: What’s Included and What’s Not

What a Shopify support and maintenance retainer actually covers, what it excludes, and how to tell if your store needs one.

Niraj Raut · July 27, 2026
Comparisons

Shopify vs Magento: A Practical Comparison for Australian Merchants

Shopify vs Magento compared for Australian merchants, hosting, cost, dev resourcing and when Magento's flexibility is genuinely worth the overhead.

Niraj Raut · July 27, 2026
Australia-Specific

Shopify and Afterpay: Setting Up BNPL Without Hurting Margins

How to set up Afterpay on Shopify properly, and how to manage BNPL costs so it grows sales without quietly eating your…

Niraj Raut · July 27, 2026
Paid Media

Meta Ads for Shopify: Setting Up Dynamic Product Ads Correctly

Setting up Shopify dynamic Facebook ads product feed correctly matters more than creative. Here's how to build catalogue, pixel and retargeting right.

Niraj Raut · July 27, 2026
B2B & Wholesale

Setting Up B2B on Shopify Plus: A Practical Guide for Wholesale Brands

How B2B on Shopify Plus actually works, company accounts, catalogues, pricing and payment terms, explained for wholesale brands planning a setup.

Niraj Raut · July 26, 2026
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