Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Mobile Page Speed: Why Your Desktop Score Doesn’t Tell the Whole Story
Good desktop score, poor mobile score? Here's why Shopify mobile page speed lags desktop and what actually moves the number.
Niraj Raut · September 12, 2026
Klaviyo Win-Back Flow for Shopify: Re-Engaging Lapsed Customers
How to build a Klaviyo win-back flow for Shopify using last order date, discount escalation and suppression logic, with a real step-by-step…
Niraj Raut · September 12, 2026
Shopify Variant Management for Pet Products: Breed, Size and Weight Complexity
How pet brands manage breed, size and weight variant complexity on Shopify without hitting the 100-variant product limit.
Niraj Raut · September 12, 2026
Shopify Liquid Tips Every Developer Should Know
Practical Shopify Liquid tips for theme developers: useful filters, performance patterns, debugging techniques and Online Store 2.0 specifics.
Niraj Raut · September 11, 2026
Buy Online, Return In-Store on Shopify: Setting Up Omnichannel Returns for Australian Retailers
How to configure Shopify POS and locations so Australian retailers can accept in-store returns and exchanges for online orders.
Niraj Raut · September 11, 2026
Meta Retargeting Funnels for Shopify: Structuring Cold, Warm and Hot Audiences
How to structure a Shopify Meta retargeting funnel across cold, warm and hot audiences using pixel and Conversions API event data.
Niraj Raut · September 11, 2026
Shopify and Zip: Configuring BNPL Checkout for Australian Shoppers
How to set up Zip on Shopify: installation, activation under Settings > Payments, on-site messaging, checkout placement, and settlement basics.
Niraj Raut · September 11, 2026
Shopify Reviews & UGC Apps: Which Features Actually Matter
Choosing a Shopify reviews app? Here's what actually matters, photo/video capture, moderation, schema markup and page speed impact, not app rankings.
Niraj Raut · September 11, 2026
Migrating a Multi-Currency Store to Shopify: What Changes With Shopify Markets
Moving a multi-currency Magento or WooCommerce store to Shopify? Here's exactly what changes with Shopify Markets and what to check before you…
Niraj Raut · September 10, 2026
Shopify Image SEO: Alt Text, File Naming and Compression Done Properly
A practical Shopify image SEO checklist covering alt text, file naming, formats, structured data and sitemaps, not just page speed.
Niraj Raut · September 10, 2026
Shopify Filter URLs: noindex, Canonical or Robots.txt, Which Should You Actually Use?
Shopify filter URLs causing duplicate content? Compare noindex, canonical tags and robots.txt to find the right fix for your store.
Niraj Raut · September 10, 2026
Shopify Webhooks Explained: How to Keep Systems in Sync in Real Time
How Shopify webhooks work, how to register them, verify signatures, and handle retries, so your order, inventory and ERP syncs stay reliable.
Niraj Raut · September 10, 2026
