B2B & Enterprise

Shopify B2B and enterprise commerce development

Wholesale, company accounts and enterprise ordering on Shopify, native B2B and Plus, built around how your buyers actually order. We replace phone-and-spreadsheet ordering with self-serve portals your reps and customers trust.

Plan Your B2B Project Compare B2B models

20+

Shopify builds shipped

90+

avg Lighthouse score

+28%

avg conversion lift vs previous theme

WCAG 2.1 AA

on every launch

B2B commerce models

Six ways to run trade on Shopify. Most operations land on one of these, or a blend, we help you pick in discovery.

Dedicated B2B store

Wholesale-first businesses that want a separate trade experience

One theme pulled in two directions by retail and trade

ScopeStandalone B2B storefront with login-gated catalogue and pricing

Explore B2B development

Blended DTC + B2B

Brands running retail and wholesale from one store

Separate stores mean double the catalogue admin

ScopeOne store with customer-aware pricing and B2B-only checkout rules

Explore wholesale development

Regional B2B stores

Distributors selling across states or countries

One store can't hold different pricing, tax and stock per region

ScopeLinked regional storefronts with local catalogues and currencies

Explore multi-store

Multi-brand commerce

Groups running several brands or divisions

Each brand needs its own front end but shared operations

ScopeMultiple brand storefronts on shared catalogue and fulfilment

Explore multi-brand

Dealer portal

Networks giving partners self-serve company accounts

Dealers still order by phone and wait on manual quotes

ScopeCompany accounts, buyer roles and reorder tools in one portal

Explore company portals

Sales-rep portal

Field and inside teams ordering on behalf of accounts

Reps juggle spreadsheets and email to place customer orders

ScopeRep login, order-on-behalf and account switching built in

Explore sales-rep portals

Architecture comparison

The trade-offs behind each model, in plain terms.

Model	Strength	Main consideration
Blended B2C & B2B	One store, one catalogue, customer-aware pricing	Theme logic gets complex as rules grow
Dedicated B2B store	Clean trade UX with no DTC compromise	A second store to maintain and keep in sync
Multi-store	Region- or brand-specific pricing, tax and stock	More stores means more operational overhead
Portal-based	Self-serve accounts, reorders and rep ordering	Needs clear roles and approval rules up front

The B2B buyer journey

What a company account experiences from first application to repeat order.

Stage	What happens
Account application	A trade buyer applies for a company account online
Approval	You review and approve, or route for credit checks
Company setup	Company, locations and terms are configured
Catalogue assignment	The right catalogue and pricing are attached
Buyer invitation	Additional buyers are invited with set roles
Ordering	Buyers self-serve or reorder from past orders
Approval	Larger orders route to an internal approver
Payment	Buyer pays on terms, card or purchase order
Fulfilment	The order flows to ERP or 3PL for dispatch
Reordering	Saved lists and reorder tools drive repeat volume

Who this fits

Built for

Manufacturers selling direct to trade
Distributors and importers with dealer networks
Wholesalers moving off manual order intake
DTC brands adding a wholesale channel
Franchise and dealer networks needing company accounts
Multi-brand groups running several catalogues
Teams replacing phone, email and spreadsheet ordering

Not the right fit

A single small DTC store with no wholesale need
Pre-revenue brands still validating product-market fit
Anyone after a simple public catalogue with no B2B logic

B2B commerce capabilities

From native Shopify B2B to the custom logic and ERP links your operation actually runs on.

Native B2B features

Companies and company locations
Customer roles and permissions
Per-company catalogues
Customer-specific pricing
Quantity rules and minimums
Payment terms
Draft orders
Purchase orders
B2B checkout controls

Custom B2B requirements

Quote requests and RFQ flows
Order approval workflows
Credit limits and holds
Sales-rep ordering on behalf
Repeat-order and reorder tools
CSV and bulk ordering
Contract and negotiated pricing
Restricted and gated products
Account documents and invoices
Custom buyer dashboards

ERP & inventory integration

Account and company sync
Contract price sync
Live stock and availability
Order push to ERP
Invoice and statement feeds
Credit status checks
Fulfilment and dispatch updates
Returns and credits

How a B2B build runs

A senior team, a clear sequence, no surprises.

Commercial discovery

We map your channels, pricing logic, terms and margins.

Customer research

We learn how your buyers and reps actually order today.

Process mapping

We document approvals, credit and fulfilment end to end.

Platform architecture

We choose the model: blended, dedicated, multi-store or portal.

UX & design

We design ordering flows that cut clicks and errors.

Integration development

We build the store, custom logic and ERP connections.

Account migration

We move existing companies, pricing and buyers across.

Testing

We test pricing, roles, terms and edge cases hard.

Client onboarding

We train your team and reps on the new tools.

Launch

We go live with monitoring and a support runway.

What shapes the investment

B2B scope varies widely. We scope firm numbers after discovery, these are the levers that move them. Typical ranges below.

Number of companies and buyersPricing complexity and contract termsERP and inventory integrationCatalogue and quantity rulesRegional or multi-store requirementsApproval and credit workflowsPortal and self-serve functionalitySales-rep and order-on-behalf features

Wholesale on an existing store

from $12,000

Native B2B, gated catalogue and customer pricing

Dedicated or blended B2B build

from $30,000

Standalone trade store with custom ordering logic

Enterprise portal or multi-store

from $60,000

Company portals, ERP integration and migration

B2B commerce FAQs

Yes. Shopify supports a blended model where retail and trade share one catalogue, with login-gated pricing, minimums and B2B-only checkout rules for company buyers. It keeps admin in one place. For very different trade experiences, a dedicated B2B store can be cleaner, and we help you choose in discovery.

Shopify's native B2B features, companies, catalogues and customer-specific pricing, sit on the Plus plan. Some lighter wholesale setups can run on standard Shopify with apps. We scope which plan fits your volume, pricing rules and margins before you commit to anything.

Yes. We set price lists and catalogues per company, so each buyer sees their negotiated rates, minimums and increments after login. Contract and volume pricing can be driven from your ERP, so the store always reflects the latest agreed terms.

Yes. Buyers can submit a PO number at checkout, and we can gate certain payment methods or require approval on larger orders. Orders push to your ERP or accounting system for invoicing on terms.

Yes. Native B2B supports net terms alongside card and other methods, and we can add credit limits, holds and approval rules. Terms and credit status can sync from your ERP so buyers only order within their limit.

Yes. We build rep logins that let your team order on behalf of accounts, switch between companies and apply the right pricing. It replaces the spreadsheet-and-email process most field teams still run.

Yes. We integrate Shopify with ERP, accounting and inventory platforms to sync accounts, contract prices, stock, orders, invoices and credit status. We scope the integration around your systems, common AU stacks included, and build for reliability, not a one-off import.

Yes. We migrate companies, buyers, pricing and order history from your current platform or spreadsheets into structured Shopify company accounts. We test pricing and roles thoroughly before launch, so buyers log in to exactly what they expect.

Related services

Book a B2B commerce workshop

Bring your channels, pricing and systems. We'll map the right Shopify B2B architecture and a build plan you can action.

Plan your B2B roadmap

Name Work email Company What you sell