Shopify Store Redesign
For established Australian brands stuck with a dated, slow or bloated storefront. We rebuild it into a fast, on-brand Shopify theme that converts, without replatforming or losing your apps and data.
When a redesign is overdue
Most stores do not need to leave Shopify. They need the theme rebuilt properly, with conversion and speed designed in from the start.
The look no longer sells
A dated storefront quietly erodes trust and makes a good product feel second-rate next to competitors.
It is slow on mobile
Poor Core Web Vitals cost you rankings and sales on the phones where most of your traffic actually buys.
An app graveyard
Years of installed and half-removed apps leave the theme bloated with legacy code nobody wants to touch.
Conversion has plateaued
You are paying more for traffic that lands on a page which was never built to convert it.
Every change needs a developer
Your team cannot merchandise, launch a campaign or edit a page without raising a ticket.
Brand and site have drifted apart
The storefront no longer matches how the brand looks everywhere else you show up.
What's in scope
Clear lines so nothing falls through the gaps during the rebuild.
| We handle | Your side | Out of scope | |
|---|---|---|---|
| Design & build | Redesign and build of agreed core templates | Brand assets, product imagery and copy | New brand identity or logo design |
| Data & content | Migrate metafields, content and settings to 2.0 | Sign-off on catalogue and content accuracy | Bulk product data cleansing or re-cataloguing |
| Apps & tracking | Reconnect and QA existing apps and analytics | App account access and any paid app plans | New third-party app subscriptions you choose to add |
| Launch | Staging QA, redirects and zero-downtime cutover | Final approval on the staging theme | Ongoing paid media or email campaign management |
Is a redesign the right move
A good fit if
- You have real revenue and traffic on Shopify, but a dated or slow theme holding it back
- You outgrew a bought theme that has been customised heavily over the years
- You want to keep your apps, integrations and historical data, not replatform
- You want your team to merchandise and edit pages without a developer via Online Store 2.0
- Speed, accessibility and conversion matter as much as the visual refresh
Not a fit if
- You are launching a brand-new store with no traffic yet, a fresh build suits you better
- You want to move off Shopify to another platform
- You are after the cheapest possible theme swap with no strategy behind it
- You are not willing to touch product data, content or merchandising at all
What a Nexly redesign includes
A conversion-led rebuild of the templates that drive revenue, on a clean, editable Shopify 2.0 theme.
What's included
- CRO-led redesign of home, collection, product and cart
- Custom Shopify Online Store 2.0 theme built on your brand
- Mobile-first layouts for the traffic that actually converts
- Editable sections so your team ships campaigns without us
Technical deliverables
- Clean, documented theme code with the app graveyard cleared out
- Core Web Vitals tuned toward a 90+ Lighthouse score
- WCAG 2.1 AA accessibility across every template
- Technical SEO, redirects and structured data carried across safely
Technology & integrations
- Reconnect existing apps: reviews, subscriptions, search, loyalty
- Klaviyo, GA4 and server-side tracking preserved and verified
- Metafields and content migrated into reusable 2.0 sections
- Staging theme and full QA before a zero-downtime launch
How the redesign runs
A senior-led process with a clear timeline, typically 6–10 weeks end to end.
Discovery & audit
We audit the current theme, analytics, speed and funnel to find what is costing you conversions.
UX & CRO strategy
We map the template structure, merchandising and key journeys before any pixels are drawn.
Design
On-brand designs for each core template, reviewed against real product and content, not filler.
Build
We build a clean Online Store 2.0 theme with editable sections and reconnect your integrations.
QA & accessibility
Cross-device, cross-browser, speed and WCAG 2.1 AA testing on a private staging theme.
Launch
Redirects checked, tracking verified and a zero-downtime cutover scheduled around your trading.
Post-launch support
A stabilisation window plus optional CRO iteration once real traffic hits the new theme.
Quality controls before you go live
Every redesign clears the same checklist before we schedule the cutover.
- Lighthouse and Core Web Vitals checked on key templates
- WCAG 2.1 AA: contrast, keyboard, focus and screen-reader passes
- Cross-browser and cross-device QA on real devices
- 301 redirects mapped so no SEO equity or links are lost
- Analytics, pixels and server-side tracking verified event by event
- Every existing app reconnected and tested in a live-like state
- Content and metafields checked against the current store
Investment
Realistic AUD bands, typical for a redesign and scoped precisely after discovery.
Focused refresh
Core templates redesigned and modernised on your existing theme.
Full redesign
New Online Store 2.0 theme, all core templates and content migration.
Plus / complex
Larger catalogues, custom features or Shopify Plus requirements.
Redesign FAQs
Related services
Ready to rebuild your storefront
Book a call and we will audit your current theme, flag the biggest conversion and speed wins, and scope a redesign that fits your catalogue and timeline.
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