Shopify SEO, performance and commerce analytics
Three connected disciplines, search visibility, store speed and measurement, run by a senior AU team that works on Shopify and nothing else. We diagnose what's holding organic growth back, fix it in the theme and the data, then report in revenue.
What's holding your organic growth back
Most Shopify SEO problems aren't mysterious, they're structural. Here's what we usually find first.
Collections that won't rank
Category pages are your highest-intent SEO assets, yet most sit thin, unlinked and invisible for the terms that convert.
Duplicate product URLs
Variants, tags and /products/ versus /collections/ paths spawn duplicates that split signals and waste crawl budget.
Poor crawl control
Faceted navigation and endless parameter URLs send Google chasing pages that should never be indexed.
Thin category content
Collection pages with a title and a product grid give search engines almost nothing to rank on.
Weak internal linking
Money pages sit three or four clicks deep with no contextual links pointing authority towards them.
Incorrect canonicals
Canonical tags pointing at the wrong URL quietly tell Google to ignore the page you want ranked.
Migration errors
Redirect gaps and changed URL structures from a past replatform still leaking rankings and traffic.
JavaScript rendering issues
Content and links injected by apps or JavaScript that Google can't reliably see or crawl.
Unoptimised international pages
Multi-market stores without proper hreflang, currency and indexing rules competing against themselves.
Missing structured data
No product, breadcrumb or review markup, so you forfeit rich results to competitors who have it.
How we engage
This is the category hub. Pick the entry point that matches where you are, each links to a focused service.
Shopify SEO
Traffic and rankings have plateaued
Explore Shopify SEOTechnical SEO
Google isn't seeing or ranking your pages correctly
Explore technical SEOContent strategy
No content engine feeding collections and blog
Explore content strategyPerformance optimisation
Sluggish load is costing conversions
Explore performanceCore Web Vitals
LCP, INP or CLS in the red on real-user data
Explore Core Web VitalsGA4 analytics
GA4 set up wrong or drowning in reporting noise
Explore GA4 analyticsProduct feed optimisation
Feed errors and weak titles capping reach
Explore feed optimisationSEO & technical audit
You need a prioritised diagnosis, not guesses
Explore the auditTechnical SEO
The crawl-and-index mechanics that decide whether your pages can rank at all.
| Area | What we do |
|---|---|
| Crawl & indexation | Control what Google crawls and indexes, cut the waste |
| Canonicals & duplicates | Resolve variant and path duplication with correct canonicals |
| Redirects | Map, test and maintain redirects so equity isn't lost |
| Faceted navigation | Stop filters generating thousands of junk URLs |
| Internal links | Push authority to collections and money pages |
| Sitemaps & robots | Clean XML sitemaps and robots rules |
| Pagination | Handle paginated collections without diluting signals |
| Structured data | Product, breadcrumb and review markup for rich results |
| JS rendering | Make app- and JavaScript-injected content crawlable |
Shopify performance
Where the milliseconds hide in a Shopify theme, and how we get them back.
| Area | What we do |
|---|---|
| Theme code | Trim and refactor bloated Liquid and CSS |
| App load | Audit, defer or remove costly app scripts |
| Image delivery | Right-size, lazy-load and serve modern formats |
| Fonts | Preload and subset to cut render-blocking |
| JavaScript | Defer, split and reduce main-thread work |
| Third-party scripts | Tame tags, pixels and chat widgets |
| Layout shifts | Reserve space to fix CLS |
| Interaction delays | Improve INP on real devices |
| Monitoring | Track field data over time, not one lab run |
Analytics & tracking
Measurement built so the numbers hold up when someone asks how you got them.
| Area | What we do |
|---|---|
| GA4 | Ecommerce events and reports set up properly |
| Ad pixels | Meta, Google and TikTok tracking, cleanly |
| Consent management | Consent via Shopify's Customer Privacy API |
| Checkout events | Reliable purchase and funnel tracking |
| Server-side | Server-side tagging where it earns its keep |
| Attribution | Model channels honestly, with stated limits |
| Dashboards | Revenue-first dashboards your team will use |
| Data validation | QA the data so you can trust it |
Three growth pillars
Organic growth on Shopify comes from three things working together: pages search engines can find and rank, a store fast enough to keep the visit, and data you can actually trust. We work across all three.
Search visibility
- Collection and category pages built to rank
- Non-brand keyword coverage and content
- Internal linking and site architecture
- Structured data and rich results
- International and multi-market pages
Store performance
- Core Web Vitals, LCP, INP and CLS
- Theme, Liquid and render optimisation
- Image, font and script delivery
- App and third-party load control
- Real-user monitoring, not just lab scores
Measurement accuracy
- GA4 built for ecommerce, done properly
- Consent-aware ad pixels and tracking
- Checkout and server-side events
- Attribution you can actually explain
- Dashboards in revenue, not vanity metrics
Reporting framework
What we report on every cycle, commercial outcomes first, the diagnostics behind them second.
Commercial outcomes
- Revenue from organic search
- Non-brand visibility and traffic
- Assisted conversions from SEO
Search performance
- Collection and category rankings
- Indexed versus submitted pages
- Impressions and click-through
Technical health
- Crawl errors and coverage
- Core Web Vitals (field data)
- Product feed health
- Analytics accuracy and data validation
How an engagement runs
A repeatable cadence, whether it's a one-off project or an ongoing programme.
Audit
We crawl the store, review Search Console and GA4, and rank every issue by impact and effort.
Architecture
Fix the foundations, URL structure, canonicals, internal linking and crawl control.
Implementation
Ship the technical fixes in the theme and Liquid, with redirects mapped and tested before they go live.
Content
Build out collection and category content around mapped, non-brand demand.
Performance
Optimise Core Web Vitals and load speed, verified on real-user field data. Good vitals help users and are a ranking signal, but we're clear that passing the assessment doesn't guarantee higher rankings on its own.
Measurement
Set up clean GA4, consent and dashboards so every change is reported in revenue, not vanity metrics.
Engagement options
Scope depends on catalogue size and how much technical debt is in the way. Typical engagement options:
SEO & technical audit
One-off. A prioritised, actionable diagnosis you own.
Project implementation
Fixed-scope technical and on-page build.
Monthly SEO programme
Ongoing strategy, content and technical work.
SEO + development retainer
SEO paired with dev capacity to actually ship fixes.
Performance sprint
Focused Core Web Vitals and speed engagement.
Analytics implementation
GA4, consent and dashboards done properly.
SEO, performance and data, common questions
Explore related services
Request a Shopify technical growth audit
We'll crawl your store, review your Search Console and GA4, and come back with a prioritised list of what's costing you organic revenue, and what to fix first.
Request a technical growth audit
