Shopify Checkout Optimisation for Australian stores
For AU brands losing orders between cart and confirmation. We tighten checkout UX, add the payment methods your customers expect, Shop Pay, Apple Pay, Afterpay, Zip, and, on Shopify Plus, customise the checkout with extensions to lift completion.
Where your checkout is leaking orders
Most stores lose the sale in the last few steps. Checkout optimisation is about closing those specific gaps, not guessing.
Steep cart-to-order drop-off
Shoppers add to cart, reach checkout, and vanish. The friction is usually fixable once you can see where they stall.
Missing the payments AU shoppers expect
No Afterpay, Zip, Shop Pay or wallet options means checkout ends before it starts. BNPL and one-tap wallets are table stakes here.
Too much friction on mobile
Fiddly address entry, unclear errors and forced account creation cost you the majority of your traffic, which is mobile.
Shipping and cost surprises
Delivery fees and timeframes revealed too late trigger abandonment right at the payment step.
A generic, off-brand checkout
On Plus you can add custom fields, messaging and logic, most stores leave that value on the table.
No view of the funnel
Without checkout analytics you can't tell whether the leak is payment, shipping, address or trust. We instrument it first.
What's possible on your plan
Shopify's checkout is hosted. Payments and cart UX are open on every plan; deep checkout customisation unlocks on Plus.
| Standard / Advanced | Shopify Plus | |
|---|---|---|
| Payment methods & wallets | Full, Shop Pay, Apple/Google Pay, PayPal, BNPL | Full |
| Express checkout on cart & PDP | Yes | Yes |
| Checkout UI customisation | Limited to cart and settings | Full, UI extensions & branding API |
| Custom fields (gift, delivery, ABN) | Not at checkout | Yes, via extensions |
| Discount / delivery / payment logic | App-based, limited | Shopify Functions |
| Post-purchase upsells | Limited | Native post-purchase extensions |
Scope at a glance
So there are no surprises about who does what.
| We handle | Your side | Out of scope | |
|---|---|---|---|
| Checkout work | Audit, UX, payments, extensions, QA | Store and payment-gateway access | Rebuilding Shopify's hosted checkout core |
| Payments | Setup and configuration of methods | Merchant accounts and BNPL approvals | Negotiating gateway or BNPL rates |
| Tracking | GA4 and checkout funnel events | Analytics account access | Ongoing paid-media management |
Is this the right fit?
A strong fit if
- You have real traffic but weak cart-to-order conversion
- You're on Shopify Plus and want checkout extensions, Functions or branding
- Your payment and wallet coverage is incomplete for the AU market
- Mobile abandonment is high and you know it
- Your checkout analytics already point to a funnel leak
Probably not yet if
- You're pre-launch with little traffic, start with a build or UX audit
- You want to rebuild Shopify's checkout from scratch, it's hosted, so that isn't possible
- You're on a standard plan and expect deep checkout edits, we'll be honest about the real limits
- Your true problem is product-market fit or traffic, not the checkout
What checkout optimisation includes
Scoped to your plan. Payments, cart and express checkout apply to any store; deep checkout customisation is a Shopify Plus capability.
What's included
- Checkout funnel audit and abandonment analysis
- Payment and wallet strategy for the AU market
- Express and accelerated checkout on cart and product pages
- Guest checkout, address autocomplete and error-state fixes
- Shipping, tax and threshold clarity
- Trust signals and mobile-first refinements
Shopify Plus checkout customisation
- Checkout Extensibility migration off checkout.liquid
- UI extensions, custom fields, gift messaging, delivery notes
- Shopify Functions for discount, delivery and payment logic
- Branding API to match checkout to your store
- Post-purchase upsells and thank-you page
- One-page checkout configuration
Technology & integrations
- Shop Pay and Shop Pay Instalments
- Apple Pay, Google Pay and PayPal
- Afterpay, Zip and Klarna for AU
- GA4 and server-side checkout tracking
- Klaviyo abandoned-checkout handoff
- Funnel dashboards for ongoing monitoring
How we run it
A focused engagement, typically 4–6 weeks depending on plan and depth.
Discovery & funnel audit
Week 1. We pull your checkout analytics, map the funnel and pinpoint exactly where orders are lost.
Strategy & scope
Week 1–2. A prioritised plan, payments, UX and, on Plus, the customisation roadmap, sequenced by impact.
Payments & wallets
Week 2. Shop Pay, Apple/Google Pay, PayPal and AU BNPL configured and tested end to end.
Checkout UX build
Week 2–4. Cart and express checkout refinements; on Plus, UI extensions, Functions and branding via Checkout Extensibility.
QA & accessibility
Week 4. Cross-device and cross-browser testing, WCAG 2.1 AA, error states and payment verification.
Launch & measure
Week 4–6. We ship, monitor the funnel live, and hand you a clear read on what moved, ready to feed into A/B testing.
Quality controls on every checkout
- Tested across iOS, Android and major desktop browsers
- WCAG 2.1 AA on the full checkout flow
- Every payment method verified in test mode before launch
- Error states, validation and edge cases checked
- Funnel tracking QA'd against GA4
- No regression to store speed or Lighthouse scores
Investment
Realistic AUD bands, typical and scoped after discovery. What moves the number is your plan and the depth of customisation.
Checkout tune-up
Payments, cart and express checkout, UX fixes. Any plan.
Plus checkout customisation
Extensions, Functions, branding and Extensibility migration on Shopify Plus.
Checkout + funnel programme
Ongoing optimisation paired with structured A/B testing.
Checkout optimisation FAQs
Related services
Find out where your checkout is losing orders
Book a call and we'll review your funnel, payment coverage and plan, then tell you the highest-impact fixes, honestly, and specific to your store.
Book a checkout audit
