Multi-Brand Commerce on Shopify Plus, Built for AU Groups
For Australian retail groups and house-of-brands operators running two or more storefronts. We architect a shared catalogue, unified fulfilment and clear governance so each brand moves fast without the back office multiplying.
When every new brand means another back office
Growth by acquisition or launch is exciting until the operational cost compounds. Multi-brand commerce fixes the duplication, not just the storefront.
Duplicated everything
Each brand carries its own theme, app stack and team to keep in sync. Cost and error rates multiply with every store.
Catalogue drift
Product data, pricing and stock live in silos, so the same SKU tells a different story on each brand's site.
Fulfilment sprawl
Orders scatter across separate 3PL feeds and dashboards, making group-wide stock and dispatch impossible to see at a glance.
No governance
Without shared standards, brand teams ship inconsistent checkout, tax and compliance, and IT inherits the risk.
Slow launches
Standing up a new brand or region takes months because almost nothing is reusable.
Reporting blind spots
Leadership can't see performance across brands in one place, so group decisions lag behind the data.
What we handle vs. what stays with you
Clear ownership from day one, so nothing falls between the group and the brand teams.
| Nexly delivers | Your team owns | Out of scope | |
|---|---|---|---|
| Catalogue & data | Shared catalogue model, sync pipeline and mapping rules | Product content, pricing and merchandising decisions | Ongoing manual data entry |
| Storefronts | Reusable theme system and each brand's build | Brand creative direction and copy | Non-Shopify platforms |
| Fulfilment | Inventory sync, ERP/3PL integration and order routing | Warehouse operations and carrier contracts | Physical logistics and packing |
| Governance | Standards, access model and release process | Day-to-day brand team decisions | Internal org and HR policy |
Who multi-brand commerce is for
A strong fit if you're
- A retail group or house of brands running 2+ Shopify storefronts
- Planning to acquire or launch additional brands or regions
- On Shopify Plus, or ready to move, and want a shared catalogue and fulfilment
- Selling the same or overlapping SKUs under multiple labels
- Needing consistent governance and access control across brand teams
Probably not for you if you're
- A single-brand store, a standard Shopify build serves you better
- Wanting fully separate systems with no shared data or code
- A marketplace reselling third-party catalogues at scale
- Not yet on, or unwilling to consider, Shopify Plus for multi-store
What multi-brand commerce with Nexly includes
Shared where it saves you time and money, bespoke where each brand needs to stand apart.
What's included
- Multi-store architecture on Shopify Plus, expansion stores and organisation-level setup
- A shared catalogue model with a single source of product truth
- Unified inventory and fulfilment sync across every brand
- Governance framework: shared components, standards and access controls
- Cross-brand reporting and consolidated order visibility
Technical deliverables
- Central product and inventory pipeline (PIM or middleware) syncing to each store
- A reusable theme system so brands share code but keep their own look
- Consolidated app stack and billing where brands can share
- Role-based admin access and brand-level permissions
- Documented deployment and release process across all stores
Technology & integrations
- Shopify Plus expansion stores and Shopify Organisation admin
- ERP and PIM connections, NetSuite, Cin7, Unleashed or your stack
- 3PL and warehouse integrations for group-wide fulfilment
- Shopify Flow and B2B where brands also sell wholesale
- Analytics consolidation with GA4 and group dashboards
How we build it
A staged programme that reduces duplication brand by brand, with a realistic timeline agreed after discovery.
Discovery & audit
Week 1–2. We map your brands, catalogues, systems and where the duplication hurts most.
Architecture & governance design
Week 2–3. We design the store model, shared catalogue and access standards, and agree what's shared vs. brand-specific.
Catalogue & data pipeline
Week 3–5. We build the single source of product truth and the sync to each store.
Storefront build
Week 4–7. We build the reusable theme system and stand up each brand's storefront.
Fulfilment & integrations
Week 5–8. We connect ERP, PIM and 3PL so inventory and orders flow across the group.
QA, UAT & launch
Week 8–9. We test each brand end to end, train your teams and go live in a controlled sequence.
Post-launch & handover
Week 9–10. We hand over documentation, monitor closely and support the first weeks live.
Quality controls on every multi-brand build
Each brand meets the same standard before any of them goes live.
- WCAG 2.1 AA accessibility on each storefront
- 90+ Lighthouse performance target per brand
- Catalogue sync tested for conflicts, overrides and edge cases
- Order routing verified across every brand and 3PL
- Role-based access reviewed before launch
- Staged rollout so no brand goes live untested
Investment
Multi-brand projects are scoped after discovery. Figures below are typical AUD bands, the number of brands, the state of your catalogue data and the systems we integrate move the total.
Two-brand foundation
Shared catalogue, two storefronts, core integrations
Multi-brand group
Three or more brands, ERP/PIM pipeline, group fulfilment
Enterprise programme
Large catalogues, multi-region, ongoing governance
Multi-brand commerce FAQs
Related services
Ready to run your brands as one operation?
Book a discovery call and we'll map your brands, catalogues and systems, then show you what a shared Shopify Plus setup would look like for your group.
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