A prioritised Shopify SEO audit for Australian stores
For AU founders and marketing leads who suspect their Shopify SEO is leaving revenue on the table. We audit the technical foundations and the content, then hand you a roadmap ranked by impact, not a 300-row spreadsheet you will never action.
When you can feel the SEO gap but can't see it
Most stores that come to us for an audit have the same problem: effort going in, no clarity on what actually moves the needle.
Organic has plateaued
Traffic has flatlined and you can't tell whether it's technical, content, or Shopify's own structure holding you back.
Shopify's defaults work against you
Duplicate collection URLs, thin tag pages, paginated product feeds and app bloat quietly erode crawl budget and rankings.
Reports without a plan
You've paid for audits before, a huge spreadsheet, no priorities, and nothing that ever got shipped.
A migration left loose ends
A replatform or theme change dropped redirects, broke canonicals, or quietly deindexed pages that used to rank.
Content that doesn't rank
Collection and blog pages target the wrong intent, cannibalise each other, or lack the depth to compete in the AU SERP.
No line to revenue
You can't connect SEO effort to sessions, and sessions to orders, so it's impossible to justify the next move.
What's in scope, and where the lines sit
An audit is analysis and a plan. Here's exactly what's included versus what sits in a separate engagement.
| Included | Your team provides | Separate engagement | |
|---|---|---|---|
| Technical SEO audit | Full crawl and analysis | GSC and GA4 access | , |
| Roadmap & priorities | Ranked, effort-scored | Sign-off on scope | , |
| Implementation | Specced, not built | Dev time, or we quote it | Build and QA |
| Content | Briefs and gap analysis | Existing copy and brand | Full content production |
| Backlinks | Backlink gap review | , | Outreach programme |
Who this audit is for
A strong fit if
- You run an established AU Shopify or Shopify Plus store with real catalogue depth
- You're planning a migration, replatform or major theme change
- Your organic growth has plateaued and you want a clear next move
- You're a marketing lead who needs a prioritised plan to brief devs or an agency
Probably not for you if
- You're brand-new with no products or content indexed yet
- You want guaranteed rankings or overnight results
- You're on another platform, we're Shopify-only
- You're after a cheap automated PDF with no human analysis
What's inside the audit
A senior strategist works your store end to end, every finding verified, scored and written for Shopify's actual structure.
What we audit
- Crawlability, indexation, canonicals and redirects
- Site, collection and faceted-navigation architecture
- On-page: titles, meta, headings, schema and content depth
- Core Web Vitals and page experience signals
- Keyword and intent mapping across collections and blog
- Competitor and SERP gap analysis for the AU market
What you get
- A roadmap ranked by impact versus effort
- Findings scored by severity with plain-English fixes
- A redirect and canonical plan if you're migrating
- Structured data and schema recommendations
- A 60-minute walkthrough with your team
- Editable spreadsheet and summary deck, yours to keep
Tools & integrations
- Google Search Console and GA4
- Screaming Frog and Sitebulb crawls
- Ahrefs or Semrush for keywords and backlinks
- Shopify admin, theme and app review
- Lighthouse and CrUX for Core Web Vitals
- Shopify Markets and hreflang for multi-region
How the audit runs
A clear 2–3 week engagement, from access to a roadmap your team can start on.
Kickoff & access
Days 1–2. We scope goals, get GSC, GA4, Shopify and analytics access, and agree priority templates and markets.
Technical crawl
Week 1. Full site crawl, indexation, canonicals, redirects, architecture, Core Web Vitals, plus a theme and app review.
Content & keyword mapping
Week 1–2. Intent mapping across collections and blog, cannibalisation checks, and SERP and competitor gaps in the AU market.
Analysis & prioritisation
Week 2. Every finding scored by impact and effort, separating quick wins from structural work.
Roadmap build
Week 2–3. A sequenced plan your devs, or ours, can action, with specs, examples and clear owners.
Walkthrough
Week 3. A 60-minute session with your team to talk through findings, trade-offs and the first sprint.
Optional implementation
After handover. We can execute the roadmap or brief your team from the specs, entirely your call.
How we keep the audit honest
No templated findings and no generic SEO checklist dressed up as insight.
- Every finding verified in-tool, not copied from a template
- Fixes written for Shopify's actual structure, not generic SEO
- Redirect and canonical plans tested against live URLs
- Recommendations checked against current Google guidance
- No deindexation or ranking risk introduced by anything we propose
- Roadmap reviewed by a second senior strategist before handover
Investment
Every audit is scoped after a short discovery call. Typical AU ranges below.
Focused audit
Single-region store, core templates, prioritised roadmap and walkthrough.
Standard audit
Larger catalogue, technical plus content, competitor gaps and keyword mapping.
Plus / migration audit
Multi-region, replatform or migration, redirect strategy and deeper research.
Shopify SEO audit FAQs
Related services
Find out what's holding your Shopify SEO back
Book a discovery call and we'll scope a prioritised audit for your store, technical and content, ranked by impact, with a roadmap your team can start on.
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