Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Product Video: Does Adding Video to Product Pages Actually Lift Conversion?
Does Shopify product page video actually help conversion? A practical, no-hype look at when it works, when it doesn't, and the speed…
Niraj Raut · August 30, 2026
The Shopify Replatforming Checklist: What to Evaluate Before You Switch
Use this Shopify replatforming checklist to evaluate whether switching platforms is actually the right call before you commit.
Niraj Raut · August 30, 2026
Shopify Redirect Chains: Why Stacked 301s Slow Your Site and Confuse Google
Shopify redirect chains build up after migrations, theme swaps and app removals. Learn how to find and fix them before they cost…
Niraj Raut · August 30, 2026
Shopify Landing Page Builders Compared: PageFly vs Zipify vs GemPages for Paid Traffic
PageFly, Zipify Pages and GemPages compared for Shopify paid traffic landing pages, speed, mobile editing, A/B testing and theme fit.
Niraj Raut · August 30, 2026
Shopify for Subscription Box Brands: Curating Recurring Boxes Without Manual Admin
How to run Shopify subscription box curation without manual spreadsheet admin, box variants, metafields, and app workflows that scale with SKUs.
Niraj Raut · August 29, 2026
Shopify App Permissions: What You’re Actually Giving Access To
What are you really granting when you approve a Shopify app's permissions? A plain-English guide to OAuth scopes and how to audit…
Niraj Raut · August 29, 2026
Shopify B2B Quote Requests: Handling Custom Pricing Negotiations Without Leaving Shopify
Handling a shopify b2b quote request doesn't have to mean leaving the platform. Compare draft orders, native B2B, and quote apps for…
Niraj Raut · August 29, 2026
How Much Should a Shopify Store Spend on SMS Marketing? A Cost Breakdown
What does Shopify SMS marketing cost actually look like? A breakdown of the cost structure, budgeting approach and ROI benchmarks for AU…
Niraj Raut · August 29, 2026
Shopify GA4 Order Numbers Not Matching Shopify Reports: Common Causes
GA4 showing different order counts than Shopify's own reports? Here are the real causes, timezones, refunds, bots, and how to check each…
Niraj Raut · August 29, 2026
Cumulative Layout Shift on Shopify: The Theme Elements That Actually Cause It
Shopify CLS problems usually trace back to announcement bars, lazy-loaded images and font swaps. Here's how to find and fix each one.
Niraj Raut · August 28, 2026
Domain Authentication for Shopify Email: SPF, DKIM and DMARC Explained
Plain-English guide to SPF, DKIM and DMARC for Shopify and Klaviyo email, and why a missing DMARC record quietly kills inbox placement.
Niraj Raut · August 28, 2026
Shopify for Food and Beverage Brands: Batch Tracking, Expiry Dates and Allergen Labelling
Native Shopify doesn't track batch numbers or expiry dates. Here's what food and beverage sellers actually need, and how to set it…
Niraj Raut · August 28, 2026
