Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Unboxing and Packaging Strategy for Subscription Box Brands
How Shopify subscription brands use unboxing and packaging to cut churn, drive UGC and track what actually improves retention.
Niraj Raut · September 2, 2026
Shopify Theme Code Review: What a Developer Actually Checks For
What does a Shopify theme code review actually check? A developer's checklist covering architecture, Liquid quality, performance and security.
Niraj Raut · September 1, 2026
Shopify Plus B2B: Advanced Features Most Merchants Don’t Use
Beyond basic B2B setup, the Shopify Plus B2B features around quantity rules, payment terms and catalogue pricing most merchants never configure.
Niraj Raut · September 1, 2026
How to Evaluate a Shopify Agency’s Case Studies Before You Sign a Contract
Learn how to evaluate a Shopify agency's case studies and portfolio before signing, the attribution questions and proof points that matter.
Niraj Raut · September 1, 2026
What Is a PIM and Does Your Shopify Store Actually Need One?
A plain-English guide to Shopify PIM: what it does, where native Shopify and metafields stop being enough, and when a PIM is…
Niraj Raut · September 1, 2026
How to Audit Shopify App Bloat: Finding the Apps Secretly Slowing Your Store Down
Step-by-step Shopify app bloat audit using Lighthouse, network waterfalls and theme code checks to find and fix the apps slowing your store.
Niraj Raut · September 1, 2026
Klaviyo Email and SMS Frequency for Shopify: How Often Is Too Often?
How often should you email and text customers from Shopify? Benchmarks for Klaviyo campaigns and flows, plus how to set frequency caps…
Niraj Raut · August 31, 2026
Shipping Perishables on Shopify: Temperature-Controlled Delivery for Australian Food Brands
How Australian food and drink brands handle temperature-controlled shipping on Shopify, from carrier choice to checkout cutoff messaging.
Niraj Raut · August 31, 2026
Customising Shopify Checkout Extensibility: What’s Actually Possible in 2026
Checkout.liquid is gone. Here's what Shopify checkout extensibility actually lets you customise in 2026, and the trade-offs merchants should know.
Niraj Raut · August 31, 2026
Shopify Magic Explained: How AI Product Descriptions Actually Work (and When to Trust Them)
How Shopify Magic AI product descriptions actually work, how to bulk-rewrite a catalogue with it, and where the output still needs a…
Niraj Raut · August 31, 2026
Google Merchant Center Suspended for Your Shopify Store? Here’s How to Diagnose and Fix It
Google Merchant Center suspended for your Shopify store? Learn the real causes and a step-by-step diagnostic and appeal process that works.
Niraj Raut · August 31, 2026
Setting Up Your Shopify Store for Click Frenzy: A Practical Guide for Australian Merchants
Preparing for Click Frenzy? Here's a practical Shopify setup checklist for AU merchants covering discounts, inventory, and site performance.
Niraj Raut · August 30, 2026
