Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Currency Conversion Apps: What They Get Wrong (and How to Check)
How Shopify currency converter apps get rounding, FX rates and checkout currency wrong, and how AU stores selling internationally should check.
Niraj Raut · September 4, 2026
Shopify Core Web Vitals by Device: Why Mobile Fails When Desktop Passes
Shopify passing Core Web Vitals on desktop but failing mobile? Learn why the gap happens and how to diagnose and fix it,…
Niraj Raut · September 4, 2026
Klaviyo Post-Purchase Flow for Shopify: What to Send After the Sale
What should your Klaviyo post-purchase flow actually send after a Shopify order? Confirmation, shipping, reviews and cross-sell, mapped step by step.
Niraj Raut · September 4, 2026
Shopify Shipping for Furniture: Freight Quotes, Oversized Items and Delivery Windows
How to configure Shopify for furniture shipping, freight quotes, oversized item rates and delivery windows for bulky home goods.
Niraj Raut · September 3, 2026
Shopify Plus Multi-Store Setup: Organisation Structure Explained
Thinking about multiple Shopify stores for regions or sub-brands? Here's how a Shopify Plus Organization actually works, and when you genuinely need…
Niraj Raut · September 3, 2026
Shopify Inventory Planning for Peak Season: Avoiding BFCM and Christmas Stockouts
Avoid BFCM and Christmas stockouts with a practical Shopify inventory planning approach, forecasting, buffer stock, alerts and oversell control.
Niraj Raut · September 3, 2026
Meta Ads Creative Testing for Shopify: A Framework for Structured Experiments
A structured framework for Shopify Meta Ads creative testing, isolate variables, hit real data thresholds, and build a testing calendar that works.
Niraj Raut · September 3, 2026
Afterpay on Shopify Checkout: Fixing the Most Common Setup Errors
Afterpay not showing at your Shopify checkout? Here's how to methodically diagnose and fix the most common Afterpay Shopify setup errors.
Niraj Raut · September 3, 2026
Dynamic Content on Shopify: Personalising Homepage and Collection Experiences by Visitor Behaviour
How to personalise Shopify homepage and collection pages with metafields, segments and dynamic content, and where native Shopify hits its limits.
Niraj Raut · September 2, 2026
Migrating Metafields and Custom Product Data to Shopify: A Practical Guide
Planning a Shopify migration? Learn how to map metafields, size charts and spec sheets so custom product data survives the move intact.
Niraj Raut · September 2, 2026
Shopify Variant URLs and Duplicate Content: A Deeper Fix Than the Basic Advice
Shopify variant URL duplicate content goes deeper than canonical tags. Here's how ?variant= URLs get indexed and how to actually fix it.
Niraj Raut · September 2, 2026
Free vs Paid Shopify Themes in 2026: When the $350 Theme Actually Pays for Itself
Free vs paid Shopify themes compared by ROI, not features, when Dawn is genuinely enough and when a paid theme pays for…
Niraj Raut · September 2, 2026
