Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
How to Choose the Right Ecommerce Platform Before You Commit to a Shopify Migration
A practical framework for choosing an ecommerce platform, what to weigh before committing to a Shopify migration or any replatform.
Shopify for Manufacturers: Custom Quotes, MOQs and Net Payment Terms
How Australian manufacturers use Shopify for MOQs, custom quote requests and net-30/60 terms, native B2B features vs apps compared.
How to Brief a Shopify Developer So You Get What You Actually Need
A vague brief is the #1 cause of Shopify project rework and blown budgets. Here's exactly what a Shopify developer needs from…
Shopify API Rate Limits Explained: What Developers Need to Design Around
How Shopify's GraphQL cost-based throttling and REST call-limit bucket work, and the design patterns that keep custom integrations reliable.
Common Liquid Coding Mistakes That Slow Down Shopify Themes
Nested loops, repeated object calls and render-blocking snippets are common Shopify Liquid mistakes. Here's how to spot and fix them.
RFM Segmentation in Klaviyo: Scoring Shopify Customers by Recency, Frequency and Spend
How to build RFM segmentation in Klaviyo using Shopify order data, score customers by recency, frequency and spend, then flow them properly.
Packaging and Returns for Fragile Home Goods on Shopify: Reducing Damage Claims
Reduce damage claims on Shopify by getting packaging, carrier insurance and returns workflows right for fragile home goods and furniture.
Hydrogen for Shopify: A Beginner’s Guide to Headless Commerce
What is Shopify Hydrogen? A plain-English guide to Hydrogen and Oxygen, how headless differs from a theme, and when it's worth it.
Shopify POS Hardware in Australia: What You Actually Need to Open a Physical Store
A clear guide to Shopify POS hardware for Australian retailers, card readers, receipt printers and barcode scanners, and what's actually compatible.
Affiliate Marketing for Shopify Stores: Setting Up a Program That Doesn’t Cannibalise Paid Ads
How to set up Shopify affiliate marketing the right way, app selection, commission structure and stopping coupon leakage eating into paid media.
Do You Charge GST on Shopify Exports? A Guide for Australian Merchants Selling Overseas
Do you charge GST on Shopify exports? Here's how GST-free export rules generally work and how to configure Shopify's tax settings correctly.
Shopify Backorders and Low Stock: How to Handle Out-of-Stock Products Without Losing the Sale
Handling Shopify backorder and low stock situations without losing sales or trust. Native settings, apps, and messaging strategies for AU merchants.