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Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

B2B & Wholesale

Shopify Company Accounts Explained: How B2B Buyers Actually Order

How Shopify company accounts work for B2B buyers, roles, locations, ordering permissions and approvals, explained for wholesale merchants.

Niraj Raut · July 30, 2026
Store Setup & Design

Shopify Redesign: When to Refresh vs. Rebuild From Scratch

Deciding on a Shopify redesign? Learn when a design refresh is enough and when a full rebuild makes more sense, plus SEO…

Niraj Raut · July 29, 2026
Integrations

Shopify and Xero: Setting Up Clean Accounting Sync

How to set up a clean Shopify Xero integration for Australian merchants, avoid GST errors, and reconcile payouts correctly. Full setup guide.

Niraj Raut · July 29, 2026
Klaviyo & Email

Klaviyo Setup for Shopify: A Step-by-Step Implementation Guide

A practical, step-by-step guide to setting up Klaviyo on Shopify correctly the first time, integration, data sync, deliverability, and flows.

Niraj Raut · July 29, 2026
Speed & Performance

Shopify Theme Performance: How Much Do ‘Free’ Apps Really Slow You Down?

Free Shopify apps aren't free on load time. Learn how apps hurt Shopify app performance and how to audit, test, and remove…

Niraj Raut · July 29, 2026
App & Plus Dev

Shopify Functions Explained: What Merchants Can Now Customise Natively

Shopify Functions let merchants customise checkout, discounts, and shipping natively. Here's what they replace, what they enable, and who needs them.

Niraj Raut · July 29, 2026
Hiring & Cost

What Does a Shopify Agency Actually Do? A Plain-English Breakdown

What a Shopify agency actually does, day to day, design, development, SEO, migrations and support, explained without the marketing jargon.

Niraj Raut · July 28, 2026
CRO

Sessions Up, Sales Down: Diagnosing a Shopify Conversion Problem

Traffic climbing but Shopify orders flat or falling? Here's a practical framework for diagnosing exactly where the conversion problem sits.

Niraj Raut · July 28, 2026
SEO

Is Shopify Actually Good for SEO? What the Data Says

Is Shopify good for SEO or does it hold stores back? A straight, technical answer covering what Shopify does well and where…

Niraj Raut · July 28, 2026
Migration

Magento to Shopify Migration: What You’ll Lose (and Gain)

Considering a Magento to Shopify migration? Here's an honest look at what you'll gain, what you'll genuinely lose, and how to plan…

Niraj Raut · July 28, 2026
Subscriptions

Building a Subscription Model on Shopify: What to Plan For Before Launch

Planning a Shopify subscription model? Here's what to work out before launch, pricing, fulfilment, tax, compliance and app choice.

Niraj Raut · July 28, 2026
Industry Playbooks

Shopify for Beauty & Skincare Brands: Compliance and Subscription Considerations

Shopify for beauty and skincare brands, ingredient labelling, compliance claims, batch/expiry handling and subscription setup done right.

Niraj Raut · July 27, 2026
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