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Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

CRO

Shopify A/B Testing: What You Can (and Can’t) Test on Shopify vs Shopify Plus

A/B testing on Shopify has real limits. Here's exactly what you can and can't test on standard Shopify versus Shopify Plus.

Niraj Raut · August 3, 2026
SEO

Shopify Collection Page SEO: The Complete Guide

How to optimise Shopify collection pages for SEO, structure, content, faceted navigation, and internal linking, explained properly.

Niraj Raut · August 3, 2026
Migration

BigCommerce to Shopify Migration: Is It Worth the Switch?

Thinking about moving from BigCommerce to Shopify? An honest comparison of apps, design, cost and SEO to help you decide if it's…

Niraj Raut · August 3, 2026
Industry Playbooks

Shopify Replatforming for Enterprise Brands: When Shopify Plus Makes Sense

Shopify replatforming for enterprise brands, when moving to Shopify Plus is justified, what the project involves, and how to reduce the risk.

Niraj Raut · August 3, 2026
Maintenance & Support

Shopify Maintenance Mode: When and How to Use It Properly

Shopify doesn't have a dedicated maintenance mode button. Here's how to properly take a store offline for changes without losing sales or…

Niraj Raut · August 3, 2026
Comparisons

Shopify vs Shopify Plus: A Decision Framework, Not a Feature List

Shopify vs Shopify Plus isn't about a feature list, it's about scale, checkout needs and cost. Here's how to actually decide which…

Niraj Raut · August 2, 2026
Australia-Specific

Best Payment Gateways for Australian Shopify Stores in 2026

Comparing payment gateway options for Australian Shopify stores in 2026, Shopify Payments, PayPal, BNPL, and how to choose.

Niraj Raut · August 2, 2026
Paid Media

Shopify PPC Agency vs DIY: When Paid Media Needs a Specialist

Weighing a Shopify PPC agency against running ads yourself? Here's an honest breakdown of what DIY takes and when it's time to…

Niraj Raut · August 2, 2026
B2B & Wholesale

Shopify Wholesale Pricing: How to Set Tiered Pricing Without Breaking Your Catalogue

How to structure tiered Shopify wholesale pricing across a large catalogue without breaking product data or checkout, a practical setup guide.

Niraj Raut · August 2, 2026
Store Setup & Design

Shopify UX Mistakes That Quietly Cost You Sales

The Shopify UX mistakes that silently drain conversions: navigation, mobile, speed, search and checkout friction. Includes a practical audit checklist.

Niraj Raut · August 2, 2026
Integrations

Shopify and MYOB: A Guide for Australian Merchants

How Shopify MYOB integration actually works for Australian merchants, sync methods, GST/BAS handling, common gotchas, and how to choose an approach.

Niraj Raut · August 1, 2026
Klaviyo & Email

How Much Revenue Should Klaviyo Actually Drive for a Shopify Store?

What's a reasonable Klaviyo revenue share for a Shopify store? Here's how to benchmark your own performance without chasing fake stats.

Niraj Raut · August 1, 2026
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