Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify A/B Testing: What You Can (and Can’t) Test on Shopify vs Shopify Plus
A/B testing on Shopify has real limits. Here's exactly what you can and can't test on standard Shopify versus Shopify Plus.
Shopify Collection Page SEO: The Complete Guide
How to optimise Shopify collection pages for SEO, structure, content, faceted navigation, and internal linking, explained properly.
BigCommerce to Shopify Migration: Is It Worth the Switch?
Thinking about moving from BigCommerce to Shopify? An honest comparison of apps, design, cost and SEO to help you decide if it's…
Shopify Replatforming for Enterprise Brands: When Shopify Plus Makes Sense
Shopify replatforming for enterprise brands, when moving to Shopify Plus is justified, what the project involves, and how to reduce the risk.
Shopify Maintenance Mode: When and How to Use It Properly
Shopify doesn't have a dedicated maintenance mode button. Here's how to properly take a store offline for changes without losing sales or…
Shopify vs Shopify Plus: A Decision Framework, Not a Feature List
Shopify vs Shopify Plus isn't about a feature list, it's about scale, checkout needs and cost. Here's how to actually decide which…
Best Payment Gateways for Australian Shopify Stores in 2026
Comparing payment gateway options for Australian Shopify stores in 2026, Shopify Payments, PayPal, BNPL, and how to choose.
Shopify PPC Agency vs DIY: When Paid Media Needs a Specialist
Weighing a Shopify PPC agency against running ads yourself? Here's an honest breakdown of what DIY takes and when it's time to…
Shopify Wholesale Pricing: How to Set Tiered Pricing Without Breaking Your Catalogue
How to structure tiered Shopify wholesale pricing across a large catalogue without breaking product data or checkout, a practical setup guide.
Shopify UX Mistakes That Quietly Cost You Sales
The Shopify UX mistakes that silently drain conversions: navigation, mobile, speed, search and checkout friction. Includes a practical audit checklist.
Shopify and MYOB: A Guide for Australian Merchants
How Shopify MYOB integration actually works for Australian merchants, sync methods, GST/BAS handling, common gotchas, and how to choose an approach.
How Much Revenue Should Klaviyo Actually Drive for a Shopify Store?
What's a reasonable Klaviyo revenue share for a Shopify store? Here's how to benchmark your own performance without chasing fake stats.