Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify SEO Tips That Actually Move the Needle in 2026
Skip the generic advice. These are the Shopify SEO tips that genuinely affect rankings in 2026, based on real technical and content…
How Long Does a Shopify Migration Take? A Realistic Timeline
How long does a Shopify migration actually take? A realistic, phase-by-phase timeline by store size, from planning to post-launch monitoring.
Shopify vs Custom Ecommerce Build: When Off-the-Shelf Isn’t Enough
When does a custom ecommerce build actually beat Shopify? A practical look at real trade-offs, plus how headless Shopify often bridges the…
Shopify for Australian Businesses: What’s Different From the US Setup
Setting up Shopify in Australia isn't the same as the US default. Here's what to configure differently for tax, shipping, payments and…
Google Shopping for Shopify: Getting Your Product Feed Approved
How the Shopify Google Shopping feed works, why products get disapproved, and how to fix Merchant Center diagnostics for good.
Migrating a B2B Store to Shopify: What’s Different From B2C
What actually changes when you migrate a B2B or wholesale store to Shopify versus a standard B2C migration, pricing, accounts, data and…
Dawn Theme vs Custom Shopify Theme: What’s Right for Your Brand?
Shopify Dawn theme vs a custom build: what Dawn does well, where it hits a ceiling, and a framework for deciding which…
Shopify API Integration: What’s Possible Without Custom Development
What Shopify API integration lets Australian merchants automate without custom development, Flow, apps, webhooks, and where real limits start.
Shopify Email Marketing: Best Practices for Abandoned Cart Recovery
Practical Shopify email marketing tactics for recovering abandoned carts, from native tools to Klaviyo flows built for Australian stores.
Shopify Page Speed Optimization: A Developer’s Checklist
A practical, technical checklist for Shopify page speed optimization, theme audits, script loading, Liquid, CDN and testing methodology.
How Much Does Custom Shopify App Development Cost in Australia?
What drives the cost of custom Shopify app development in Australia, realistic cost ranges by complexity, and how to scope a project…
10 Questions to Ask Before Hiring a Shopify Agency
The 10 questions worth asking any Shopify agency before you sign, scope, process, experience and cost, to avoid a bad hire.