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Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

SEO

Shopify SEO Tips That Actually Move the Needle in 2026

Skip the generic advice. These are the Shopify SEO tips that genuinely affect rankings in 2026, based on real technical and content…

Niraj Raut · August 6, 2026
Migration

How Long Does a Shopify Migration Take? A Realistic Timeline

How long does a Shopify migration actually take? A realistic, phase-by-phase timeline by store size, from planning to post-launch monitoring.

Niraj Raut · August 6, 2026
Comparisons

Shopify vs Custom Ecommerce Build: When Off-the-Shelf Isn’t Enough

When does a custom ecommerce build actually beat Shopify? A practical look at real trade-offs, plus how headless Shopify often bridges the…

Niraj Raut · August 5, 2026
Australia-Specific

Shopify for Australian Businesses: What’s Different From the US Setup

Setting up Shopify in Australia isn't the same as the US default. Here's what to configure differently for tax, shipping, payments and…

Niraj Raut · August 5, 2026
Paid Media

Google Shopping for Shopify: Getting Your Product Feed Approved

How the Shopify Google Shopping feed works, why products get disapproved, and how to fix Merchant Center diagnostics for good.

Niraj Raut · August 5, 2026
B2B & Wholesale

Migrating a B2B Store to Shopify: What’s Different From B2C

What actually changes when you migrate a B2B or wholesale store to Shopify versus a standard B2C migration, pricing, accounts, data and…

Niraj Raut · August 5, 2026
Store Setup & Design

Dawn Theme vs Custom Shopify Theme: What’s Right for Your Brand?

Shopify Dawn theme vs a custom build: what Dawn does well, where it hits a ceiling, and a framework for deciding which…

Niraj Raut · August 5, 2026
Integrations

Shopify API Integration: What’s Possible Without Custom Development

What Shopify API integration lets Australian merchants automate without custom development, Flow, apps, webhooks, and where real limits start.

Niraj Raut · August 4, 2026
Klaviyo & Email

Shopify Email Marketing: Best Practices for Abandoned Cart Recovery

Practical Shopify email marketing tactics for recovering abandoned carts, from native tools to Klaviyo flows built for Australian stores.

Niraj Raut · August 4, 2026
Speed & Performance

Shopify Page Speed Optimization: A Developer’s Checklist

A practical, technical checklist for Shopify page speed optimization, theme audits, script loading, Liquid, CDN and testing methodology.

Niraj Raut · August 4, 2026
App & Plus Dev

How Much Does Custom Shopify App Development Cost in Australia?

What drives the cost of custom Shopify app development in Australia, realistic cost ranges by complexity, and how to scope a project…

Niraj Raut · August 4, 2026
Hiring & Cost

10 Questions to Ask Before Hiring a Shopify Agency

The 10 questions worth asking any Shopify agency before you sign, scope, process, experience and cost, to avoid a bad hire.

Niraj Raut · August 4, 2026
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