Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Headless Shopify with Hydrogen: Is It Worth It for Mid-Market Brands?
Is headless Shopify with Hydrogen worth it for mid-market brands? A realistic look at what it enables, what it costs, and who…
Niraj Raut · August 8, 2026
Signs Your Shopify Store Has Outgrown Its Current Developer
Not sure if it's time to switch? Here are the concrete signs your Shopify store has outgrown its developer, and how to…
Niraj Raut · August 8, 2026
Shopify Site Search: Why Bad On-Site Search Is Killing Your Conversions
Weak Shopify site search quietly kills conversions. Here's how to diagnose it and what actually fixes it, from settings to search apps.
Niraj Raut · August 8, 2026
Shopify Duplicate Content: Why It Happens and How to Fix It
Shopify duplicate content quietly kills rankings on many stores. Here's exactly why it happens on Shopify specifically and how to fix each…
Niraj Raut · August 8, 2026
Shopify Migration Mistakes That Tank Your Organic Traffic (And How to Avoid Them)
The most common Shopify migration mistakes that wreck organic rankings, and exactly how to avoid each one before, during and after launch.
Niraj Raut · August 7, 2026
Shopify Mobile Optimisation: Why Most Themes Fail on Mobile Checkout
Most Shopify stores lose mobile sales to slow load times and clunky checkout. Here's what actually causes it and how to fix…
Niraj Raut · August 7, 2026
Shopify and Australia Post: Getting Shipping Integration Right
A practical guide to integrating Shopify with Australia Post, live rates, label printing, tracking sync, and the gotchas that catch merchants out.
Niraj Raut · August 7, 2026
Klaviyo Segmentation for Shopify: Beyond “Everyone Who Bought”
How to build Klaviyo segments for Shopify that actually drive revenue, using real purchase, browse, and engagement data, not just one big…
Niraj Raut · August 7, 2026
How Site Speed Affects Your Shopify Conversion Rate
Why Shopify site speed and conversion rate are linked, how slow load times cost sales at every funnel stage, and what to…
Niraj Raut · August 7, 2026
Shopify Theme Development: Custom Build vs. Customised Template
Custom Shopify theme development versus a heavily customised template, how to choose, real cost and timeline differences, and the trade-offs.
Niraj Raut · August 6, 2026
Shopify Support Retainer vs. One-Off Projects: Which Saves You More?
Shopify support retainer versus one-off projects compared honestly, cost, flexibility and which model actually saves you money long-term.
Niraj Raut · August 6, 2026
Shopify Checkout Extensibility: What It Means for Your Conversion Rate
What Shopify checkout extensibility actually is, why Shopify deprecated checkout.liquid, and what it means for conversion on Shopify Plus.
Niraj Raut · August 6, 2026
