Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
The Complete Guide to Shopify Schema Markup: Product, FAQ, Breadcrumb and Review Schema Explained
Learn how Shopify schema markup works for Product, FAQ, Breadcrumb and Review data, what your theme handles by default and what it…
Niraj Raut · August 11, 2026
Shopify vs Wix: Which Actually Scales for a Growing Australian Store
Shopify vs Wix compared honestly, where Wix works fine, and exactly where it breaks down as an Australian store's order volume and…
Niraj Raut · August 10, 2026
PrestaShop to Shopify Migration: A Practical Guide
Thinking of leaving PrestaShop for Shopify? Here's what actually moves, what doesn't, and how to plan a migration that protects your data…
Niraj Raut · August 10, 2026
What Happens to Your URLs and Rankings When You Migrate to Shopify?
Migrating to Shopify can tank your rankings if URLs aren't handled properly. Here's exactly what changes and how to protect your SEO.
Niraj Raut · August 10, 2026
Shopify Core Web Vitals: Why Your Store Fails Google’s Speed Test
Why Shopify stores commonly fail Core Web Vitals, what LCP, INP and CLS actually measure, and how to fix the real causes.…
Niraj Raut · August 10, 2026
Shopify to Shopify Plus Migration: When (and Why) to Upgrade
Not sure if you need Shopify Plus? Here's exactly when a Shopify to Shopify Plus migration makes sense, and when it genuinely…
Niraj Raut · August 10, 2026
Shopify Canonical Tags Explained: Fixing Collection Filter SEO Issues
How Shopify handles canonical tags natively, why collection filters cause duplicate content, and what you can actually control. (139 characters)
Niraj Raut · August 9, 2026
Salesforce Commerce Cloud to Shopify: Is Downsizing Actually a Downgrade?
Moving from Salesforce Commerce Cloud to Shopify Plus? Here's an honest look at whether it's really a downgrade or the smarter enterprise…
Niraj Raut · August 9, 2026
What Does a Proper Shopify Store Audit Actually Check?
Most "free audits" are a sales pitch. Here's what a genuine Shopify audit actually checks, from technical SEO to checkout config, and…
Niraj Raut · August 9, 2026
Shopify Trust Signals: What Actually Reduces Cart Abandonment
Not all trust badges work equally well. Here's which Shopify trust signals genuinely reduce cart abandonment and where to place them.
Niraj Raut · August 9, 2026
How to Run a Shopify SEO Audit (Step-by-Step)
A step-by-step Shopify SEO audit process covering technical health, content, and structure, so you know exactly what's holding rankings back.
Niraj Raut · August 9, 2026
Neto to Shopify Migration: A Guide for Australian Merchants
Migrating from Neto to Shopify? A practical guide for Australian merchants covering data, multi-warehouse inventory, B2B pricing and SEO.
Niraj Raut · August 8, 2026
