Neto (now operating under Maropost Commerce Cloud) has a long history as an Australian-built ecommerce platform, and plenty of AU/NZ merchants, particularly those with multi-warehouse or wholesale operations, built their businesses on it. If you’re a Neto merchant looking at Shopify, you’re likely weighing a genuinely local, ANZ-focused platform against a global one with a much larger app ecosystem and development community.
This is one of the more distinctly local migration scenarios we cover, because Neto’s design decisions (multi-warehouse inventory as a first-class feature, tight local marketplace integrations, AU-centric tax handling) don’t map onto Shopify in quite the same way generic international migration guides assume. Here’s what’s actually involved.
Why Australian Merchants Move from Neto to Shopify
- App ecosystem and development talent. Shopify’s App Store and developer community dwarf Neto’s, which matters as your needs get more specific, the odds of finding an existing solution (rather than needing custom development) are simply higher on Shopify.
- Theme and design flexibility. Shopify’s Liquid-based theme system generally offers more design flexibility and a larger pool of premium themes than Neto’s templating options.
- Marketplace and channel integrations. While Neto has solid local marketplace connections, Shopify’s broader integration ecosystem (POS, international marketplaces, social commerce channels) has become more comprehensive as Shopify has expanded its retail and omnichannel offering.
- Long-term platform investment. Shopify’s pace of platform development, AI tooling, and continuous feature releases is difficult for a smaller regional platform to match dollar-for-dollar.
What Neto Does Well (Be Honest About This)
Neto isn’t a weak platform, and it’s worth naming what it genuinely handles well, because some of this needs deliberate replication on Shopify rather than being assumed to “just work”:
- Native multi-warehouse inventory management, Neto was built with multi-location stock allocation as a core feature from early on, which some merchants find requires more deliberate configuration (or an app) to replicate fully on Shopify.
- Local marketplace integrations, direct connections to Australian marketplaces have historically been a Neto strength.
- B2B and wholesale pricing tiers, natively built into Neto’s core product for many merchants, whereas equivalent functionality on standard Shopify often requires B2B functionality or Shopify Plus.
Step-by-Step Migration Considerations
Step 1: Export and audit your Neto data
Pull a full export of products, variants, customers, and order history. Pay particular attention to how Neto structures product options and multi-warehouse stock levels, these don’t map 1:1 to Shopify’s variant and inventory location model, so this is where careful planning matters most.
Step 2: Plan your multi-warehouse inventory strategy on Shopify
Shopify supports multiple inventory locations natively (Settings > Locations), which covers most multi-warehouse needs, but if your Neto setup relies on complex stock allocation rules or warehouse-specific fulfilment logic, you may need Shopify inventory management apps or custom configuration to fully replicate it.
Step 3: Decide how to handle B2B and wholesale pricing
If your Neto store runs tiered wholesale pricing or a separate B2B storefront, map this explicitly to Shopify’s B2B functionality (native on Shopify Plus, or via apps on standard Shopify) before development starts, this is a structural decision, not a late-stage add-on. Our wholesale ecommerce solutions page covers how this typically gets configured.
Step 4: Rebuild your theme
Neto’s templating and Shopify’s Liquid are entirely different systems, there’s no direct import path. Budget this as a genuine rebuild, using it as an opportunity to modernise design rather than replicate limitations from the old build.
Step 5: Re-map your integrations
- Shipping and fulfilment, Australia Post integrates natively with Shopify; carriers via StarShipIT or Shippit cover most other AU/NZ courier needs
- Accounting, Xero and MYOB both have mature Shopify integrations, which is a reasonable like-for-like swap for most Neto merchants using either
- ERP, if you’re running a dedicated ERP alongside Neto, confirm its Shopify connector maturity before committing to a timeline, since ERP integrations are often the longest-lead item in any migration
Step 6: Handle GST and AU tax configuration
Confirm Shopify’s tax settings are configured correctly for your GST obligations, see our Shopify GST setup guide for the specifics of getting this right from day one.
Step 7: Map your URL structure for SEO
Neto’s default URL patterns differ from Shopify’s, so every indexed product, category, and content page needs a mapped 301 redirect. This matters just as much for a regional platform switch as it does for any other migration, Google doesn’t treat “moving from a smaller local platform” any differently in terms of what it needs to preserve rankings.
Step 8: Test thoroughly before cutover
Particular focus areas given Neto’s feature set: multi-warehouse stock accuracy, B2B/wholesale pricing display and checkout, and any marketplace integrations you’re carrying across.
An Illustrative Example: A Multi-Warehouse Neto Retailer
Consider a hypothetical Australian outdoor equipment retailer running Neto with two warehouses (Sydney and Perth), a modest wholesale arm serving about 40 retail partners with tiered pricing, and a direct feed into a major AU marketplace. On Neto, all of this, stock allocation logic, wholesale pricing, and marketplace sync, is handled natively within one platform.
Moving this store to Shopify involves genuine decisions rather than a mechanical transfer: the two-warehouse stock allocation maps reasonably cleanly to Shopify’s native multi-location inventory, provided the business doesn’t rely on complex automatic allocation rules (in which case an inventory app fills the gap). The wholesale pricing needs a deliberate choice between Shopify Plus’s native B2B functionality and a dedicated wholesale app on standard Shopify, this decision changes the entire project architecture, so it needs to be made early, not discovered mid-build. The marketplace feed needs to be re-established through whatever Shopify-specific connector or app the marketplace supports, which is usually available but worth confirming feature parity on before committing to a timeline.
None of this is unusual or especially risky, it’s simply work that needs to be identified and scoped upfront rather than assumed to transfer automatically, which is the single biggest difference between a smooth Neto migration and a bumpy one.
Cost and Timeline Considerations Specific to Neto
Neto migrations don’t tend to be the most expensive migration type, the data structures are generally cleaner than something like Magento, but they’re rarely the cheapest either, mainly because of the B2B and multi-warehouse configuration work described above. Budgeting specifically for the wholesale pricing decision and the inventory location mapping, rather than treating them as generic “setup,” tends to keep this migration on a realistic timeline. For general cost expectations across migration types, see our broader guide to Shopify migration cost in Australia.
A Practical Migration Checklist
- [ ] Export full Neto product, variant, customer, and order data
- [ ] Document your multi-warehouse inventory logic and map it to Shopify locations
- [ ] Decide on your B2B/wholesale pricing approach (native Shopify Plus B2B vs app vs custom)
- [ ] Rebuild theme and design on Shopify’s Liquid framework
- [ ] Re-integrate shipping, accounting, and any ERP connections
- [ ] Confirm GST and AU tax settings are correctly configured
- [ ] Map and redirect every indexed URL
- [ ] Test multi-warehouse stock accuracy and B2B checkout flows before launch
Data Ownership and Export Considerations
One practical detail worth planning for early: confirm exactly what data export options Neto/Maropost Commerce Cloud provides and in what format, well before your migration timeline is locked in. Some data, particularly historical order notes, custom order statuses, or heavily customised product option structures, may need a more manual export and mapping process than a simple CSV pull. Starting this conversation with your current platform early avoids a last-minute scramble if certain data needs a support request or a longer export lead time than expected.
When to Bring in a Specialist
Given how tightly Neto’s multi-warehouse and B2B features are often woven into a merchant’s daily operations, this is a migration where getting the data model right upfront matters more than in a simpler platform switch, mistakes here surface as stock discrepancies or wholesale pricing errors that directly affect revenue, not just cosmetic issues. This is exactly the kind of project a properly scoped Shopify migration engagement is designed to de-risk.
A Final Word for AU/NZ Merchants
Because Neto is a comparatively small, regional platform, there’s less generic migration content and tooling built specifically around it compared to migrating from a global platform like WooCommerce or Magento. That’s not a reason to be more anxious about the migration, the underlying mechanics are well understood, but it is a reason to lean on genuine platform expertise rather than generic international guides that don’t account for Neto’s specific data model, multi-warehouse handling, or AU/NZ-specific configuration quirks.
Frequently Asked Questions
Does Shopify handle multi-warehouse inventory as well as Neto?
Shopify natively supports multiple inventory locations and location-based stock tracking, which covers most merchants’ needs. For genuinely complex allocation rules Neto handled natively, you may need an inventory management app to fully replicate the same level of control.
Can I keep my B2B/wholesale pricing structure when moving from Neto?
Yes, though it requires deliberate setup, either through Shopify’s native B2B functionality (strongest on Shopify Plus) or a dedicated wholesale app on standard Shopify. This should be scoped early in the migration, not treated as an afterthought.
Will my Neto marketplace integrations carry over to Shopify?
Not automatically, each marketplace connection needs to be re-established through its Shopify-specific integration or app. Most major marketplaces have Shopify connections, but it’s worth confirming feature parity for any niche or region-specific marketplace you rely on.
Is Shopify more expensive than Neto?
Pricing structures differ enough between the two that a direct comparison depends on your specific plan, transaction volume, and app requirements on each platform, it’s worth comparing actual total cost (platform fee plus necessary apps) rather than headline subscription price alone.
How long does a Neto to Shopify migration typically take?
This depends heavily on how much multi-warehouse and B2B complexity your store carries, simpler Neto stores migrate on a similar timeline to other mid-sized platform migrations, while complex wholesale operations take longer. See our general migration timeline guide for the broader framework.
Next Step
If you’re a Neto merchant weighing this move, book a call and we’ll talk through how your specific inventory and B2B setup would translate to Shopify.
