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Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

Klaviyo & Email

Shopify Email Deliverability Audit: Diagnosing Why Your Klaviyo Emails Land in Spam

Diagnose why your Shopify store's Klaviyo emails are landing in spam, authentication, list health, content and sending pattern checks.

Niraj Raut · August 15, 2026
Industry Playbooks

Shopify Returns and Exchanges for Fashion Brands: Setting Up a Process That Doesn’t Kill Margin

How to set up Shopify returns and exchanges for fashion brands without wrecking margin, exchange-first flows, restocking, and policy setup.

Niraj Raut · August 15, 2026
App & Plus Dev

Shopify Checkout Customisation: What You Can Actually Change Without Shopify Plus

What you can actually customise on Shopify checkout without Plus, branding, Checkout Extensibility apps and what's genuinely Plus-only.

Niraj Raut · August 15, 2026
Store Setup & Design

Shopify Multi-Location Inventory: A Practical Setup Guide for Australian Retailers With Multiple Warehouses

How Shopify multi-location inventory works, how stock displays on product pages, and when native Shopify locations aren't enough for AU retailers.

Niraj Raut · August 15, 2026
Paid Media

Meta Advantage+ Shopping Campaigns for Shopify: A Practical Setup Guide

How to set up Meta Advantage+ Shopping campaigns on Shopify, including catalogue requirements, budget settings and common setup mistakes.

Niraj Raut · August 15, 2026
Australia-Specific

Shopify Payments in Australia: Fees, Payout Times and What Actually Gets Deposited

How Shopify Payments fees, payout timing and settlement actually work for Australian merchants, and why your bank deposit differs from gross sales.

Niraj Raut · August 14, 2026
CRO

Shopify Trust Badges: Which Ones Australian Shoppers Actually Trust in 2026

Which Shopify trust badges actually work for Australian shoppers? A guide to payment, security and local badges, and where to place them.

Niraj Raut · August 14, 2026
Migration

Signs You’ve Outgrown Your Ecommerce Platform (And It’s Time to Move to Shopify)

A practical diagnostic checklist for signs you've outgrown your ecommerce platform, performance limits, app conflicts, and when Shopify solves them.

Niraj Raut · August 14, 2026
SEO

Shopify Faceted Navigation SEO: How to Stop Filter Pages Cannibalising Your Collections

Shopify filter URLs can quietly cannibalise your collection rankings. Here's how faceted navigation SEO works and how to fix it properly.

Niraj Raut · August 14, 2026
Comparisons

Build vs Buy on Shopify: A Decision Framework for Merchants

Shopify build vs buy isn't a two-way choice. Apps, Shopify Functions, and custom code are three tiers, here's how to know which…

Niraj Raut · August 14, 2026
Subscriptions

How to Choose a Shopify Subscription App for Your Business Model

Choosing a Shopify subscription app isn't about a feature table. Answer these business-model questions first, then compare apps with confidence.

Niraj Raut · August 13, 2026
Maintenance & Support

AI Customer Service on Shopify: Chatbots, Shopify Inbox and What They Can’t Replace

A realistic look at Shopify AI chatbots and Shopify Inbox, what they handle well, where human support still wins, and how to…

Niraj Raut · August 13, 2026
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