Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
TikTok Ads for Shopify Stores: Setting Up the TikTok Shopping Channel
How to connect TikTok's Shopify sales channel, sync your catalogue and launch your first TikTok ads campaign, with common setup issues explained.
Niraj Raut · August 18, 2026
Shopify GST on Digital Products: What Australian Sellers Often Get Wrong
How Shopify handles GST on digital products in Australia, where the tax settings fall short, and the mistakes sellers make with pricing…
Niraj Raut · August 18, 2026
The Australian Shopify Store’s Black Friday Cyber Monday Preparation Checklist
The Australian Shopify BFCM checklist, timeline-based prep for shipping cut-offs, tax, apps and traffic, built for AU peak-season constraints.
Niraj Raut · August 17, 2026
Migrating Gift Card Balances to Shopify Without Losing Customer Trust
How to migrate Shopify gift card balances from another platform without breaking customer trust or losing track of liability.
Niraj Raut · August 17, 2026
Shopify Canonical Tags on Variant URLs: Why Google Sometimes Ignores Them
Shopify auto-adds canonical tags to variant URLs, but Google treats them as a hint, not a rule. Here's why variant pages still…
Niraj Raut · August 17, 2026
Shopify A/B Testing Tools Compared: Native, Shopify Plus and Third-Party Options
Compare Shopify's native split testing, Shopify Plus features and third-party A/B testing apps to find the right fit for your store.
Niraj Raut · August 17, 2026
Shopify Subscription Dunning: Recovering Failed Payments Before You Lose the Customer
How Shopify subscription dunning works: why recurring payments fail, retry logic, and recovery emails that stop customers churning by accident.
Niraj Raut · August 17, 2026
Shopify Staging and Development Store Setup: Testing Changes Safely Before They Go Live
How to set up a Shopify development store and staging workflow to test theme and app changes safely before they go live.
Niraj Raut · August 16, 2026
Shopify B2B Catalogues: Showing Different Products and Prices to Different Wholesale Customers
Learn Shopify B2B catalogue setup to show different products and prices to different wholesale customers using companies, locations and price lists.
Niraj Raut · August 16, 2026
How to Write a Brief for a Shopify Agency (With a Template)
A practical Shopify agency brief template covering goals, tech stack, budget and timeline, so you can compare quotes fairly. Copy it directly.
Niraj Raut · August 16, 2026
Should Your Shopify Store Use a 3PL? A Guide for Growing Australian Merchants
A practical decision framework for Australian Shopify merchants weighing 3PL fulfilment against in-house packing, including cost breakeven and integration options.
Niraj Raut · August 16, 2026
Does Shopify Page Speed Actually Affect Conversion Rate? What the Data Really Shows
Does Shopify page speed really affect conversion rate? We look at the actual mechanisms, bounce, perceived trust and mobile performance.
Niraj Raut · August 16, 2026
