What engagement models do you offer?

Two main shapes. Fixed-scope projects for builds and migrations, priced after discovery, and ongoing retainers for support, CRO, and continuous improvement. Many brands start with a project and move to a retainer once they're live. We'll recommend the model that fits your stage, not the one that bills the most.

How do you approach pricing?

Everything is scoped after a discovery conversation, so you get a real number rather than a placeholder. As a guide, theme work starts from around $9,000, core builds and migrations from about $12,000, and retainers from around $2,000 per month. We keep bands honest and put them in writing before work begins.

Do you work with Shopify Plus?

Yes. We're Shopify-focused across both standard Shopify and Plus, and we work with Plus features like B2B, scripts, and advanced checkout where they earn their place. If Plus is on your roadmap, we'll advise on when the upgrade makes commercial sense.

Can you work alongside our in-house team?

Regularly. We slot in as the senior Shopify layer beside in-house marketers, designers, and developers, picking up the specialist build and optimisation work while your team owns brand and merchandising. Clear ownership and shared staging keep it clean.

What are typical timelines?

A typical build or migration runs 6–10 weeks depending on catalogue size, integrations, and content readiness. Smaller theme work and CRO sprints are faster; complex B2B or enterprise scopes run longer. We commit to a schedule after discovery.

Where is Nexly based?

We're a distributed Australian team with people in Sydney and Melbourne. That means AU-timezone communication, local market knowledge, and familiarity with Australian payments, shipping, and tax, while still working with brands selling internationally.

Shopify Development

Shopify Stores That Convert, Built & Grown in Australia

Start Your Projects Schedule a Call

20+Shopify builds shipped
90+Average Lighthouse score
+28%Avg conversion lift vs previous theme
WCAG 2.1 AAOn every launch
6–10 wksTypical build timeline

Has your Shopify store outgrown its current theme?

Most brands start on a marketplace theme and bolt on apps until it slows down and stops flexing. Here’s where that usually shows.

01
Generic storefront look
Your store looks like every other shop running the same theme, so nothing about the experience feels like your brand.
02
Hard-to-edit pages
Simple content changes need a developer, so campaigns stall and your team works around the site instead of through it.
03
App over-dependence
A dozen apps stacked on top of each other add monthly cost, script bloat and fragile dependencies you can’t easily unpick.
04
Slow product and collection pages
Heavy templates and third-party scripts drag load times, and slow pages quietly cost you conversions on mobile.
05
Weak mobile experience
The layout was designed for desktop first, so the majority of your traffic gets a cramped, awkward version of the store.
06
Limited merchandising control
You can’t easily reorder, badge or curate collections, so surfacing the right products for a launch or sale is a manual grind.

Choose your development path

Six ways we build on Shopify, matched to where your store is now and where it needs to go. Not sure which fits? We’ll recommend one in discovery.

Custom Shopify theme
Brands ready to move off a marketplace theme
A generic theme that no longer reflects the brand or flexes for campaigns.
Scope
Bespoke design, reusable Online Store 2.0 sections, product and collection systems.
From
from $18,000
Timeline
6–8 weeks
Explore custom theme development
Shopify Plus storefront
High-volume and scaling merchants
Complex catalogues, B2B or international needs a marketplace theme can’t carry.
Scope
Plus-grade build, checkout extensibility, scripts, multi-market and automation.
From
from $35,000
Timeline
8–12 weeks
Explore Shopify Plus development
Shopify redesign
Stores with traffic but flat conversion
A dated storefront that converts below where the brand and product deserve.
Scope
UX review, redesigned templates, rebuilt components, measured against the old theme.
From
from $15,000
Timeline
5–8 weeks
Explore Shopify store redesign
Headless Shopify
Content-rich brands chasing raw speed
Theme limits on performance and front-end freedom you’ve outgrown.
Scope
Hydrogen or custom front end on the Storefront API, sub-100ms TTFB.
From
from $60,000
Timeline
12–16 weeks
Explore headless Shopify development
Online Store 2.0 upgrade
Stores on an older vintage theme
Legacy theme structure that blocks sections, metafields and editor control.
Scope
Migration to OS 2.0 sections everywhere, metafields, editor-driven pages.
From
from $9,000
Timeline
3–5 weeks
Explore Online Store 2.0 upgrade
Landing page development
Marketing teams running paid campaigns
Slow, off-brand campaign pages that leak spend and stall launches.
Scope
Fast, conversion-focused templates your team can reuse without a developer.
From
from $4,000
Timeline
2–3 weeks
Explore landing page development

Shopify Stores That Convert, Built & Grown in Australia

Has your Shopify store outgrown its current theme?

Generic storefront look

Hard-to-edit pages

App over-dependence

Slow product and collection pages

Weak mobile experience

Limited merchandising control

Choose your development path

Custom Shopify theme

Shopify Plus storefront

Shopify redesign

Headless Shopify

Online Store 2.0 upgrade

Landing page development