Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Image Optimisation Apps: Do They Actually Move the Needle on Speed?
Weighing up a Shopify image optimizer app? Here's what Shopify already does natively, where apps genuinely help, and where they don't.
Niraj Raut · August 25, 2026
Klaviyo Abandoned Cart Flow Build for Shopify: Sequence, Timing and Copy
How to build a Klaviyo abandoned cart flow for Shopify, sequence, send timing and message-by-message copy, instead of Shopify's native email.
Niraj Raut · August 25, 2026
Shopify Sampling and Gift-With-Purchase Setup for Beauty Brands
How beauty brands run samples and gift-with-purchase on Shopify using Buy X Get Y and bundling apps, setup, thresholds and common mistakes.
Niraj Raut · August 25, 2026
Script-Based and Function-Based Discounts on Shopify Plus: What Changed
Shopify Scripts vs Functions for discounts explained, what changed for Plus merchants still running legacy discount logic, and what to do next.
Niraj Raut · August 25, 2026
Christmas Sales Prep for Shopify Stores: A December Cut-Off and Delivery Promise Guide
How to plan Shopify Christmas shipping cut-off dates and delivery messaging around Australia Post's peak-season timelines, before the December rush.
Niraj Raut · August 24, 2026
Shopify Google Shopping Feed Optimisation: Titles, Attributes and Data Quality That Improve Performance
Improve Shopify Google Shopping feed performance with better titles, GTINs and product_type data quality, practical fixes, not just approval tips.
Niraj Raut · August 24, 2026
Is SMS Marketing Legal in Australia? Spam Act Compliance for Shopify Stores
Is SMS marketing legal in Australia? How the Spam Act 2003 applies to Shopify SMS via Klaviyo or Postscript, consent, unsubscribe and…
Niraj Raut · August 24, 2026
Shopify Mobile Navigation: Hamburger Menus, Bottom Bars and What Actually Converts
Compare hamburger menus, bottom tab bars and mega menu drawers for Shopify mobile navigation design, with honest guidance on which pattern fits…
Niraj Raut · August 24, 2026
Shopify Migration Rollback Plans: What to Do If Launch Day Goes Wrong
Build a Shopify migration rollback plan before go-live: DNS rollback, redirect kill-switch and order-capture continuity for when launch day goes wrong.
Niraj Raut · August 24, 2026
Shopify Crawl Budget: Does It Actually Matter for a 500-Product Store?
Shopify crawl budget explained honestly, when it's a real issue, when it isn't, and how to check using Google Search Console's Crawl…
Niraj Raut · August 23, 2026
Shopify Upsell and Cross-Sell Apps Compared: In-Cart, Post-Purchase and Bundle Options
In-cart upsells, post-purchase offers or bundle builders? Compare Shopify upsell and cross-sell app categories to find the right fit.
Niraj Raut · August 23, 2026
Involuntary Churn on Shopify Subscriptions: Fixing Failed Payments From Expired Cards
Expired cards quietly killing your Shopify subscription revenue? Here's how to cut involuntary churn with card updaters, retries and dunning.
Niraj Raut · August 23, 2026
