Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Lazy Loading on Shopify: When It Helps Conversion and When It Hurts It
Shopify lazy loading images can boost speed or wreck your LCP score. Here's exactly when to use it and when to turn…
Niraj Raut · September 10, 2026
Klaviyo SMS Flows for Shopify: Which Automations Actually Need a Text
Not every Klaviyo flow needs SMS. A practical guide to which Shopify automations earn a text, AU consent basics, and setup notes.
Niraj Raut · September 9, 2026
Shopify for Pet Brands: Subscriptions, Recurring Orders and Bundle Building
How Australian pet brands use Shopify for food, treat and litter subscriptions, recurring orders and bundle building, without overcomplicating checkout.
Niraj Raut · September 9, 2026
Shopify Checkout Extensibility Customisations Every Australian Merchant Should Actually Use
Practical Shopify checkout extensibility customisations Australian merchants should actually use, banners, custom fields, upsells and more.
Niraj Raut · September 9, 2026
Shopify Domain and Email Setup: A Straightforward Guide for New Store Owners
A clear, step-by-step Shopify domain and email setup guide covering DNS records, verification and business email for new store owners.
Niraj Raut · September 9, 2026
Google Ads Enhanced Conversions on Shopify: Setting Up First-Party Data Tracking
How to set up Google Ads Enhanced Conversions on Shopify: hashed checkout data, native app vs GTM methods, consent, and mistakes to…
Niraj Raut · September 9, 2026
How to Set Up Real-Time Shipping Rates on Shopify for Australian Carriers
How to set up real-time, carrier-calculated shipping rates on Shopify for Australia Post and other Australian carriers, step by step.
Niraj Raut · September 8, 2026
Shopify Discount Stacking for BFCM: What’s Possible Without Breaking Your Margins
How Shopify discount stacking combinations work for BFCM, and how to combine codes and automatic discounts without wrecking your margins.
Niraj Raut · September 8, 2026
301 Redirect Mapping for a Shopify Migration: How to Build a Map That Doesn’t Miss Anything
A practical guide to Shopify redirect mapping for migrations, what to export, how Shopify's redirect tool works, and the gaps that break…
Niraj Raut · September 8, 2026
Hreflang on Shopify Markets: A Practical Setup Guide for Multi-Region Stores
How to set up Shopify Markets hreflang correctly, URL structures, auto-generated tags, common mistakes, and a step-by-step verification checklist.
Niraj Raut · September 8, 2026
How to Choose the Right Ecommerce Platform Before You Commit to a Shopify Migration
A practical framework for choosing an ecommerce platform, what to weigh before committing to a Shopify migration or any replatform.
Niraj Raut · September 8, 2026
Shopify for Manufacturers: Custom Quotes, MOQs and Net Payment Terms
How Australian manufacturers use Shopify for MOQs, custom quote requests and net-30/60 terms, native B2B features vs apps compared.
Niraj Raut · September 7, 2026
