Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Shipping Rate Strategy: Free Shipping Thresholds vs Flat Rate vs Live Carrier Rates
Shopify shipping rate strategy compared: free shipping thresholds, flat rate and live carrier rates, and how to weigh the margin trade-offs.
Shopify vs Shift4Shop (3dcart): Is It Still Worth Comparing in 2026?
Shopify vs Shift4Shop compared for Australian merchants, app ecosystem, payments, support, and whether 3dcart's successor is still worth shortlisting.
Fixed-Price vs Hourly Shopify Agency Contracts: Which Actually Protects Your Budget?
Fixed-price or hourly Shopify agency contract, which actually protects your budget? A clear look at the trade-offs before you sign.
Shopify vs OpenCart: A Technical and Commercial Comparison
Shopify vs OpenCart compared: hosting, security, dev costs, apps and total cost of ownership, so Australian merchants can pick the right platform.
Shopify Schema Markup Audit: What a Proper Technical SEO Review Actually Checks
What does a Shopify schema audit actually check? Product, review, and FAQ markup errors that block rich snippets in Google search results.
Shopify Markets vs Multiple Stores: Which Is Right for International Selling?
Deciding between Shopify Markets and separate regional Shopify stores for international selling? Here's how to choose for your business.
Breadcrumb Schema for Shopify Collections: Why It Matters More Than You Think
Shopify breadcrumb schema can turn your collection pages into rich Google results and lift click-through rate. Here's how it works.
Shopify Metafields vs Metaobjects: When to Use Which
Metafields or metaobjects for your Shopify custom data structure? A practical decision guide for merchants and developers.
EEAT for Shopify Product Content: What ‘Experience’ Actually Means for an Online Store
What Google's EEAT framework actually means for Shopify product pages and buying guides, and how to build real experience signals into your…
ERP Integration Apps vs a Custom-Built Connector: Which Do You Need for Shopify?
Choosing between a Shopify ERP integration app and a custom-built connector? Here's the real build-vs-buy framework, cost and risk trade-offs.
Shopify International SEO Audit: Is Your Markets Setup Splitting Your Rankings?
Is Shopify Markets splitting your rankings across regions? Here's how to audit your international SEO setup for cannibalisation and duplicate content.
Shopify vs PrestaShop: A Platform Comparison Beyond the Migration Guide
Comparing Shopify and PrestaShop on cost, hosting, features and support, for merchants deciding whether to migrate or stay self-hosted.