Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify Theme Customisation: How Far Can You Go Without Custom Code?
Learn what Shopify's theme editor and Online Store 2.0 can do, and when custom Shopify theme development is actually worth it for…
Shopify Inventory Management: Native Tools vs Third-Party Apps
Shopify inventory management explained: what native tools handle, where they fall short, and when Australian merchants need a third-party app.
The Klaviyo Flows Every Shopify Store Needs From Day One
Not sure which Klaviyo flows to build first for your Shopify store? Here are the essential ones and why they matter most.
Shopify Speed Optimisation: Apps vs. Custom Development
Speed apps or custom code? An honest look at when Shopify speed optimisation apps help, when they don't, and when to fix…
Shopify Public App vs Custom App: What’s the Difference?
Public Shopify apps and custom apps solve different problems. Here's how they differ in cost, ownership, review requirements, and when to choose…
Shopify Freelancer vs Agency: Which Is Right for Your Store?
Shopify freelancer vs agency compared honestly, cost, reliability, scope and when each makes sense for your store.
Shopify Conversion Rate Benchmarks for Australian Ecommerce (2026)
Shopify conversion rate benchmarks vary wildly by source. Here's how to read them properly and build a benchmark that actually fits your…
Shopify SEO Settings: 15 Things Every Australian Store Owner Should Configure
The specific Shopify SEO settings Australian store owners should check today, from meta fields to sitemaps, with exactly where to find each…
WooCommerce to Shopify Migration: A Step-by-Step Guide for Australian Stores
A practical, step-by-step WooCommerce to Shopify migration guide for Australian stores, covering data, SEO redirects, apps and go-live.
Shopify Subscription Apps Compared: Which One Fits Your Business Model?
Comparing Shopify subscription apps like Recharge, Skio, Loop and Seal, which one actually fits your business model, and why.
Shopify for Fashion Brands: The Merchandising Features You Actually Need
The Shopify merchandising features fashion and apparel brands actually need, variants, size/fit, bundling, lookbooks and inventory across sizes.
Shopify Website Maintenance: What Actually Needs Ongoing Attention?
Shopify website maintenance is more than uptime. Here's what actually needs ongoing attention, and why "set and forget" stores decay.