Skip to content
Nexly Blog

Notes on Shopify growth

Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.

Store Setup & Design

Shopify Theme Customisation: How Far Can You Go Without Custom Code?

Learn what Shopify's theme editor and Online Store 2.0 can do, and when custom Shopify theme development is actually worth it for…

Niraj Raut · July 26, 2026
Integrations

Shopify Inventory Management: Native Tools vs Third-Party Apps

Shopify inventory management explained: what native tools handle, where they fall short, and when Australian merchants need a third-party app.

Niraj Raut · July 26, 2026
Klaviyo & Email

The Klaviyo Flows Every Shopify Store Needs From Day One

Not sure which Klaviyo flows to build first for your Shopify store? Here are the essential ones and why they matter most.

Niraj Raut · July 26, 2026
Speed & Performance

Shopify Speed Optimisation: Apps vs. Custom Development

Speed apps or custom code? An honest look at when Shopify speed optimisation apps help, when they don't, and when to fix…

Niraj Raut · July 26, 2026
App & Plus Dev

Shopify Public App vs Custom App: What’s the Difference?

Public Shopify apps and custom apps solve different problems. Here's how they differ in cost, ownership, review requirements, and when to choose…

Niraj Raut · July 25, 2026
Hiring & Cost

Shopify Freelancer vs Agency: Which Is Right for Your Store?

Shopify freelancer vs agency compared honestly, cost, reliability, scope and when each makes sense for your store.

Niraj Raut · July 25, 2026
CRO

Shopify Conversion Rate Benchmarks for Australian Ecommerce (2026)

Shopify conversion rate benchmarks vary wildly by source. Here's how to read them properly and build a benchmark that actually fits your…

Niraj Raut · July 25, 2026
SEO

Shopify SEO Settings: 15 Things Every Australian Store Owner Should Configure

The specific Shopify SEO settings Australian store owners should check today, from meta fields to sitemaps, with exactly where to find each…

Niraj Raut · July 25, 2026
Migration

WooCommerce to Shopify Migration: A Step-by-Step Guide for Australian Stores

A practical, step-by-step WooCommerce to Shopify migration guide for Australian stores, covering data, SEO redirects, apps and go-live.

Niraj Raut · July 25, 2026
Subscriptions

Shopify Subscription Apps Compared: Which One Fits Your Business Model?

Comparing Shopify subscription apps like Recharge, Skio, Loop and Seal, which one actually fits your business model, and why.

Niraj Raut · July 24, 2026
Industry Playbooks

Shopify for Fashion Brands: The Merchandising Features You Actually Need

The Shopify merchandising features fashion and apparel brands actually need, variants, size/fit, bundling, lookbooks and inventory across sizes.

Niraj Raut · July 24, 2026
Maintenance & Support

Shopify Website Maintenance: What Actually Needs Ongoing Attention?

Shopify website maintenance is more than uptime. Here's what actually needs ongoing attention, and why "set and forget" stores decay.

Niraj Raut · July 24, 2026
1 2 3 4

Got a Shopify project? Let's talk.

Tell us your store and goals, a senior Shopify strategist replies within one business day.

Have a Shopify project? Chat with us, takes 30 seconds.