EzyDog, New Zealand
Launching EzyDog New Zealand from zero to number one for every category
Built from zero to number one for all major category keywords.
After strong results in Australia and the US, we launched EzyDog into New Zealand from a standing start. Because the store was cloned from the Australian site, New Zealand search threw up an intent mismatch, with the homepage ranking for terms that belonged on category pages.
Build it right from day one
We set the site architecture, technical foundations and SEO up correctly from the very beginning, which is where compounding growth comes from.
One page, one intent
We resolved the cannibalisation by optimising each page around a single, relevant keyword theme so the right page ranked for the right query.
Support with paid search
Google Ads ran alongside organic to build early demand while the rankings matured.
New Zealand now ranks number one for all of its major category keywords. It is the project we are proudest of, because we built it from the ground up and it shows what we deliver when we own every decision from the start.
More case studies
United States
Replatforming EzyDog USA from Magento to Shopify without losing organic revenue
An outdated Magento store rebuilt on Shopify with a conversion-first structure and a migration SEO plan that protected every ranking, then grew both conversion and organic revenue.
Australia
Taking EzyDog Australia to number one for its category terms, then beyond
A store with strong products but broken on-page SEO, rebuilt into a category-ranking, high-converting site, then expanded with new keyword clusters and answer-engine optimisation.
Europe
Consolidating EzyDog's five European markets onto one Shopify store
Our most complex engagement: migrating five country domains off BigCommerce onto a single Shopify store, then untangling tracking, 404s, crawl budget and hreflang across all five markets.
Could your store be the next case study?
Book a call and we will show you where the same approach could move the numbers for your Shopify store.
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