EzyDog, United States
Replatforming EzyDog USA from Magento to Shopify without losing organic revenue
Conversion nearly doubled after a rankings-safe Magento to Shopify rebuild.
EzyDog's US store was running on an ageing Magento build with a weak page structure that held back both search and conversion. They needed to move to Shopify without giving up the organic visibility and revenue the store had already earned.
Plan before we touched anything
Our marketing and development teams reviewed the store together, went through the full historical performance data, and pulled out what was already working so none of it was lost in the move.
A migration SEO checklist
We migrated against our own Shopify migration checklist, mapping URLs, redirects and on-page signals so rankings and revenue carried across intact rather than dropping after launch.
A conversion-first rebuild
Our development and CRO teams produced a fresh wireframe and site structure on a Shopify theme with custom work, rebuilding the homepage, collection and product pages around conversion.
A post-launch SEO pass
Once development was done, our SEO team ran the full Shopify SEO migration checklist across the live store to confirm nothing had regressed.
Analytics we can trust
We set up reporting with server-side tagging for the metrics that matter, reaching 99.5% accuracy between GA4 and Shopify analytics with proper, detailed attribution inside GA4.
The rebuild lifted the store conversion rate from 1.8% to 3.4%, close to double. Organic search kept compounding after the migration, with organic clicks up around 15% month on month and organic revenue growing 7 to 9% each month.
More case studies
Australia
Taking EzyDog Australia to number one for its category terms, then beyond
A store with strong products but broken on-page SEO, rebuilt into a category-ranking, high-converting site, then expanded with new keyword clusters and answer-engine optimisation.
New Zealand
Launching EzyDog New Zealand from zero to number one for every category
A greenfield market build where getting SEO, architecture and search intent right from day one turned a cloned storefront into the number one result for every major category.
Europe
Consolidating EzyDog's five European markets onto one Shopify store
Our most complex engagement: migrating five country domains off BigCommerce onto a single Shopify store, then untangling tracking, 404s, crawl budget and hreflang across all five markets.
Could your store be the next case study?
Book a call and we will show you where the same approach could move the numbers for your Shopify store.
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