Shopify Growth Retainer for Australian DTC brands
Development, CRO, SEO and analytics in one monthly programme. A senior Shopify team compounding conversion, traffic and revenue for AU brands ready to scale past a plateau.
When one-off fixes stop moving the numbers
Most scaling Shopify brands don't need another agency to build something new. They need one senior team compounding what's already live.
Growth has plateaued
Your store works, but conversion and revenue have flattened and isolated fixes aren't shifting the trend.
Disconnected specialists
A developer here, an SEO there, a CRO freelancer somewhere else, and nobody owns the revenue outcome.
No testing rhythm
A/B tests start and stall. Without a steady cadence you never learn what actually lifts conversion.
Analytics you don't trust
GA4 and Shopify report different numbers, so decisions get made on gut feel instead of data.
A backlog with no priority
Ideas pile up in a spreadsheet with no framework to decide what ships next, or why.
Dev and marketing pull apart
SEO wants content, CRO wants speed, dev wants tickets, and the roadmap never lines up.
What's in scope
Where the retainer owns the work, where we need you, and what's quoted separately.
| Included | Your side | Out of scope | |
|---|---|---|---|
| CRO & A/B testing | Roadmap, build and analysis | Approve tests, brand input | , |
| SEO | Technical, on-page and content briefs | Publish and approve content | Off-platform PR and link buying |
| Development | Theme changes, speed, PDP and landing builds | Staging sign-off | Full re-platform or new build |
| Analytics | GA4, dashboards and reporting | Grant access | Custom data warehouse |
| Content | Briefs and on-page copy | Photography and video | Full brand campaign production |
Is a growth retainer right for you?
A strong fit if
- You're doing roughly $150k+/month and growth has stalled
- You have a live Shopify or Shopify Plus store
- You want development, CRO, SEO and analytics under one roof
- You value a tested roadmap over ad hoc requests
- You can commit to a three-month minimum
Not the right fit if
- You're pre-launch or need a first build, start with a development project
- You want a single one-off fix, not an ongoing programme
- You're on a platform other than Shopify
- You only need hour-by-hour emergency cover
- You expect guaranteed revenue figures without testing
What's in the programme
One roadmap, one senior team, three disciplines working to the same revenue goal.
What's included
- Prioritised monthly growth roadmap
- CRO: hypotheses, A/B testing and iteration
- Technical and content SEO
- Analytics, dashboards and reporting
- Ongoing theme development and QA
- Monthly reporting plus quarterly strategy
Technical deliverables
- Conversion-focused theme changes
- Core Web Vitals and speed work
- Structured data and technical SEO fixes
- GA4 and server-side tracking setup
- Landing page and PDP builds
- Accessibility maintained to WCAG 2.1 AA
Technology & integrations
- Shopify and Shopify Plus
- GA4, Shopify Analytics, Looker Studio
- A/B testing tools (Intelligems, Shoplift)
- Klaviyo and email/SMS platforms
- Search Console, Ahrefs, Semrush
- Hydrogen headless where it fits
How the retainer runs
A fast start, then a steady cadence that compounds.
Week 1–2 · Audit & baseline
We audit your store, analytics, SEO and speed, and set the revenue baseline we'll move.
Week 2–3 · Roadmap
Opportunities scored into a prioritised roadmap, highest revenue impact and lowest effort first.
Month 1 · Foundations
Fix tracking, speed and quick CRO wins so every later test measures cleanly.
Ongoing · Test & ship
A steady cadence of A/B tests, SEO work and dev tickets, shipped every sprint.
Monthly · Report
A plain-English report on what shipped, what it moved and what's next.
Quarterly · Strategy review
We step back, review the numbers against goals and reset the roadmap.
How we keep it honest
Controls that keep a fast programme safe and measurable.
- Every test documented with hypothesis and result
- No change ships without staging QA
- Core Web Vitals checked on each release
- WCAG 2.1 AA maintained across changes
- Analytics validated before decisions are made
- Monthly reporting you can share with your board
Investment
Retainers are monthly and scoped after a short discovery. Typical bands below, most brands start on Growth and adjust.
Growth Lite
One focus area, lighter cadence
Growth
Dev, CRO and SEO with monthly testing
Growth Plus
Full programme, high test velocity, Plus or headless
Growth retainer FAQs
Related services
Ready to grow revenue, not just close tickets?
Book a 30-minute growth call. We'll review your store, name the biggest revenue opportunities, and show how a monthly programme would tackle them.
Book a growth call
