CRO & Retention

Conversion Rate Optimisation for Australian Shopify stores

For DTC brands with real traffic but flat conversion. We run a research-led CRO programme, analytics, experiments and continuous development, so more of your existing visitors buy.

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+28%

Avg conversion lift

90+

Avg Lighthouse score

20+

Shopify builds shipped

WCAG 2.1 AA

On every launch

Traffic is not the problem. What happens next is.

Most Shopify stores do not need more visitors, they need more of the visitors they already have to buy.

You are paying for traffic that bounces

Ad costs keep climbing while conversion sits flat. Every non-converting session is money spent twice, once to acquire, again to re-target.

Opinions decide the roadmap, not evidence

Changes ship because someone senior liked them. Without research and testing, you cannot tell a real win from a lucky month.

The store is quick but still leaks

A fast theme is not a converting one. Unclear value, weak product pages and a clumsy checkout quietly drain revenue.

You have analytics, but no answers

GA4 and heatmaps are installed, yet nobody turns them into a prioritised list of what to fix first.

Tests get called too early

Low-traffic experiments never reach significance, so you keep shipping changes that do nothing, or quietly hurt.

What's in scope

A clear split of what we run and what we need from you.

Area	We run	You provide
Analytics & tracking	Audit, event schema, server-side setup	Access to GA4, GTM and Shopify admin
Research	Heatmaps, replays, surveys, data analysis	Customer and support insight where useful
Roadmap	Scored, prioritised hypotheses	Sign-off on priorities
Build & QA	Theme-level variants, cross-device QA	Brand assets and product data
Reporting	Monthly results tied to revenue	A decision-maker to review

Is this the right fit?

A fit if you

Do 500+ orders a month, or meaningful traffic to test on
Run a DTC brand on Shopify or Shopify Plus
Want decisions backed by data, not guesswork
Can commit to a three-month-plus programme
Have design or dev gaps we can fill

Not a fit if you

Have very low traffic, fix acquisition or core UX first
Want a single redesign with no measurement
Need a brand-new build, start with a Shopify build
Are not on Shopify

What the programme covers

Research, experimentation and development, run as one continuous loop.

What's included

Analytics audit and event tracking (GA4, server-side)
Conversion research, heatmaps, session replay, surveys
Prioritised experiment roadmap, ICE / PXL scored
A/B and multivariate test design and build
Monthly reporting with clear win and loss calls

Technical deliverables

Theme-level test variants, no bloated app scripts
Custom sections built for winning variants
Core Web Vitals kept green through every change
Clean data layer and a consistent event schema
Documented handover of every experiment

Technology & integrations

GA4, Shopify Analytics, Looker Studio
Hotjar / Clarity, VWO / Convert / Intelligems
Klaviyo, Rebuy, Searchanise and your app stack
Server-side tracking via GTM or Elevar

How the programme runs

A repeating cycle, not a one-off project.

Discovery & audit (week 1–2)

We audit analytics, tracking and the full funnel, then agree the metrics that matter.

Research (week 2–3)

Quant and qual, heatmaps, replays, surveys and store data, to find where and why visitors drop.

Hypotheses & roadmap (week 3–4)

Every idea becomes a scored, prioritised hypothesis, so we test the highest-impact bets first.

Build & QA

We build variants at theme level and QA across devices, browsers and assistive tech before launch.

Test & measure

Experiments run to significance. No calling winners early, no vanity metrics.

Analyse & iterate

Winners ship to 100%, losers teach us something, and the roadmap refreshes each cycle.

Report & compound

Monthly reporting ties every test back to revenue, so gains compound over the programme.

How we keep it honest

Rigour is the point, a test you cannot trust is worse than no test.

Pre-registered hypotheses, we call the metric before the test runs
Statistical significance and minimum sample sizes enforced
Sample ratio mismatch and A/A checks on every test
Core Web Vitals and Lighthouse monitored through changes
WCAG 2.1 AA maintained on every variant
Full changelog so results are auditable, not anecdotal

Investment

CRO is a programme, not a one-off. All figures are typical and scoped after discovery.

Traffic and order volume, the test velocity you can supportNumber of concurrent experiments per monthDepth of research and tooling requiredWhether we build variants or hand them to your teamShopify Plus or headless complexity

CRO Sprint

$6,000–$12,000

One-off audit, research and a prioritised 90-day roadmap.

CRO Programme

$4,500–$9,000/mo

Ongoing research, testing and development. Three-month minimum.

Plus Programme

$9,000–$18,000/mo

Higher test velocity, headless builds and advanced analytics.

CRO FAQs

Research and tracking take two to four weeks. First tests usually run in weeks 4–6, and gains compound as the roadmap moves. CRO is a programme, not a single fix.

Enough to reach significance in a reasonable window, roughly 500+ orders a month is a healthy start. Below that, we focus on research-led UX fixes and sequential testing.

You do. Every variant, event schema and research document is yours, documented and handed over. No lock-in to us or a third-party app.

Yes. We test around your current stack, Klaviyo, Rebuy, reviews, subscriptions, and flag any app that is hurting speed or conversion.

Both, chosen to fit. We favour theme-level and server-side approaches to avoid flicker and script bloat, and use tools like VWO, Convert or Intelligems where they suit.

You keep the roadmap, the documented tests and a data layer your team can run with. Many clients continue on a lighter monthly cadence.

Yes. We can run the whole programme or just the parts you are missing, research, analysis, or build.

No honest agency can guarantee a specific number. We guarantee a rigorous method, significance thresholds and transparent reporting, including the tests that lose.

Related services

Turn your traffic into revenue

Book a call and we will walk your analytics, spot the biggest conversion leaks, and outline a research-led testing plan for your store.

Book a call

Store URL Monthly sessions Monthly orders