Notes on Shopify growth
Practical, no-fluff writing on building, migrating and growing Shopify stores in Australia, from the team doing the work.
Shopify B2B Quantity Rules: Setting Minimum Order Quantities and Order Increments
How to set minimum order quantities and case-pack increments on Shopify using native B2B Quantity Rules, without relying on a third-party app.
Niraj Raut · August 23, 2026
Building an In-House Shopify Team: Roles You Need and When to Hire Them
Which Shopify roles to hire in-house vs outsource, and at what revenue stage. A practical framework for Australian merchants building a team.
Niraj Raut · August 22, 2026
GA4 for Shopify: Setting Up Marketing Attribution Properly
A step-by-step guide to Shopify GA4 attribution setup, data streams, native tracking, key events and the pitfalls that skew your numbers.
Niraj Raut · August 22, 2026
Stress-Testing Your Shopify Store Before BFCM: Apps, Themes and Speed Under Load
How to stress-test your Shopify store before BFCM, apps, theme bloat and speed under load, with a practical testing process for AU…
Niraj Raut · August 22, 2026
Email and SMS Combined Strategy for Shopify: One Customer Journey, Not Two Channels
How to coordinate email and SMS in Klaviyo for Shopify so customers get one coherent journey instead of duplicate, conflicting messages.
Niraj Raut · August 22, 2026
Shopify Product Pages for Skincare Brands: Displaying Ingredients, INCI Lists and Certifications
How to structure Shopify product pages for skincare brands so INCI lists, ingredient callouts and certification badges build trust and convert.
Niraj Raut · August 22, 2026
Shopify Functions Use Cases: Real Examples Beyond the Shopify Docs
Shopify Functions examples beyond the docs, tiered wholesale discounts, regional shipping rules and BOGO logic for Australian merchants.
Niraj Raut · August 21, 2026
The Shopify Pre-Launch Checklist: Everything to Test Before You Go Live
A complete Shopify pre launch checklist covering checkout, tax, shipping, legal pages and tracking so nothing breaks when you go live.
Niraj Raut · August 21, 2026
Influencer Marketing for Shopify Brands: A Practical Playbook for Australian Merchants
A practical influencer marketing playbook for Australian Shopify brands, gifting, paid partnerships, disclosure rules and tracking.
Niraj Raut · August 21, 2026
Timing a Shopify Replatform Around EOFY and Peak Season: What Australian Retailers Should Know
Planning a Shopify migration? Learn the safest timing windows around EOFY and peak season so your replatform doesn't disrupt trade.
Niraj Raut · August 21, 2026
Guest Checkout on Shopify: Why Forcing Account Creation Is Still Costing You Sales
Confused by Shopify's guest checkout settings? Here's exactly where to find them, what each option does, and why forcing accounts often costs…
Niraj Raut · August 21, 2026
Migrating Product Reviews to Shopify Without Losing Your Star Ratings
How to migrate reviews to Shopify from Etsy or another platform without losing star ratings, photos or SEO. A practical step-by-step guide.
Niraj Raut · August 20, 2026
