EzyDog, Australia
Taking EzyDog Australia to number one for its category terms, then beyond
Number one category rankings, a full-year organic revenue record, and 12%+ conversion from AI platforms.
EzyDog Australia had real demand but was not ranking for its most important category pages. An audit surfaced a long list of on-page and technical SEO problems, including paragraphs marked up as headings and poorly structured HTML semantics that were holding the whole store back.
Fix the foundations
We audited the entire site and corrected the on-page and technical issues first, starting with clean, semantic HTML and properly structured headings.
Own the category terms
We reworked on-page SEO for each category page and took them to number one for their target keywords, which lifted organic sales by 18% in a single month.
Convert the traffic
With rankings in place we moved to CRO and page speed, which lifted sales across every channel, not just organic, then optimised the product pages so revenue grew month on month. BFCM organic revenue was the highest of the entire year.
Expand the ceiling
After about a year, rankings were strong but revenue plateaued. We researched adjacent keywords to expand the categories within the same product range, which reopened organic growth.
Answer-engine optimisation
We now optimise for AEO and track performance across AI platforms, earning steady revenue from ChatGPT, Gemini and Perplexity, where the conversion rate sits above 12%.
EzyDog Australia ranks number one for its major category terms, grew organic sales 18% in the first month of on-page work, set a full-year organic revenue record at BFCM, and now converts AI-platform visitors at over 12%. Reporting runs through GA4, Looker Studio and server-side tracking.
More case studies
United States
Replatforming EzyDog USA from Magento to Shopify without losing organic revenue
An outdated Magento store rebuilt on Shopify with a conversion-first structure and a migration SEO plan that protected every ranking, then grew both conversion and organic revenue.
New Zealand
Launching EzyDog New Zealand from zero to number one for every category
A greenfield market build where getting SEO, architecture and search intent right from day one turned a cloned storefront into the number one result for every major category.
Europe
Consolidating EzyDog's five European markets onto one Shopify store
Our most complex engagement: migrating five country domains off BigCommerce onto a single Shopify store, then untangling tracking, 404s, crawl budget and hreflang across all five markets.
Could your store be the next case study?
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